WILDSIDE YOHJI YAMAMOTO, the forward-thinking extension of the esteemed Japanese fashion house, is celebrating its profound respect for Japanese heritage through a distinctive new offering: “The Japan Edit.” This carefully curated capsule collection seamlessly blends classic beauty with contemporary street style, and its launch is accompanied by an exciting promotional campaign that includes complimentary international shipping and a special gift for initial buyers. The collection stands as a powerful demonstration of the brand’s origins, transforming age-old patterns into wearable art.
\nA highlight of this collection is the revived “Hannya” rayon shirt, which originally appeared in a highly sought-after partnership with RYU GA GOTOKU STUDIO, known for the “Like a Dragon” video game series. The game, first released in 2005, immerses players in the gritty narrative of Japan’s 1988 criminal underworld. This reissued shirt masterfully captures the intense spirit of that setting, featuring a stark black-on-white print that vividly portrays the intricate, haunting details of the Hannya mask across its back and sleeves. With its elegant drape and subtle sheen, this premium garment, priced at $700 USD, elegantly bridges the gap between gaming memorabilia and high-end fashion.
\nAdding further depth to the collection are exclusive canvas bags, a result of a collaboration with ICHIZAWA SHINZABURO HANPU, a Kyoto-based brand celebrated for its century-long tradition of craftsmanship. ICHIZAWA brings its signature understated and durable design to a navy and black tote, retailing at $300 USD, and a sleek crossbody shoulder bag, available for $240 USD. Both accessories feature Yohji Yamamoto’s distinct emblem, embodying a practical sophistication that draws from local traditions and is now ready for a global audience. Furthermore, WILDSIDE’s assortment of Japan-exclusive T-shirts introduces a more vibrant and visually driven aesthetic. Each of the 11 T-shirt designs, priced at $90 USD, reimagines classic Japanese motifs—from kabuki actors adorned with skeletal elements to maiko dancers with bone sashes, and Ukiyo-e inspired wild leopards—offering a fresh interpretation of iconic cultural symbols. These unique designs, exclusively available through WILDSIDE’s online platform, perfectly capture the brand’s distinctive blend of avant-garde defiance and cultural homage.
\nThe collection transcends mere apparel; it embodies a philosophical approach to fashion, where tradition is not merely preserved but actively reinterpreted and infused with contemporary energy. This initiative by WILDSIDE YOHJI YAMAMOTO reinforces the idea that true creativity lies in the dialogue between the past and the present, pushing boundaries while honoring roots. By making these unique pieces accessible globally, the brand extends an invitation for enthusiasts worldwide to partake in a celebration of Japanese artistry and modern design, fostering an appreciation for cultural depth in every stitch and print.