Transforming Discarded into Desirable: The Art of Sustainable Living
Introducing Collection 001: A Fusion of Sustainability and Innovative Design
WASTED by Potato Head, in partnership with the visionary British designer Max Lamb, has unveiled its debut homeware offering, \"Collection 001.\" This collection is a testament to the transformative power of design, aligning Potato Head's core philosophy of \"Good Times, Do Good\" with Lamb's renowned experimental and process-driven approach to creation. Produced entirely in Bali by skilled local artisans, the collection beautifully integrates Indonesia's rich crafting traditions, contributing significantly to the island's ambitious goal of diverting 99.5% of waste from landfills.
The Rich Tapestry of Reclaimed Materials: Crafting with Conscience
Collection 001 features an extraordinary array of eight material categories, all derived from repurposed waste streams. These include recycled HDPE plastics, natural dyes extracted from composted botanicals, and retired hotel linens. The collection also ingeniously incorporates mouth-blown glass, used cooking oils, salvaged ceramics, and unique composites of Styrofoam and oyster shells, alongside intricately hand-woven Balinese bamboo. Through techniques such as marigold and indigo dyeing, ceramic glazing, plastic casting, traditional weaving, and sophisticated glassblowing, the collection artfully highlights the inherent beauty and distinct textures of these reclaimed elements, resulting in pieces that are both utilitarian and artistically compelling.
Functional Artistry: From Marbled Plastics to Hand-Shaped Ceramics
The collection showcases a diverse range of functional and aesthetically pleasing objects. Among them are chairs crafted from marbled recycled plastic, refillable candles, elegant bamboo lounge seating, and meticulously hand-shaped ceramic vessels. Each item in Collection 001 is a unique creation, demonstrating how discarded materials can be elevated into objects of desire. This commitment to individuality underscores the collection's focus on the local context, the creative process, and the invaluable human touch of the artisans involved.
A Blueprint for Circular Creativity: Redefining Value and Provenance
Born from years of dedicated in-house research and the impactful island-wide Community Waste Project, Collection 001 serves as a prime example of a closed-loop design system. It fundamentally redefines how we perceive material value and provenance. Max Lamb articulates this ethos, stating that \"Designers have a responsibility to justify every product we bring into the world.\" Through WASTED's scalable and community-centric methodology, Potato Head provides a compelling model for fostering circular creativity and promoting a more conscious way of living.
Availability: Securing Your Piece of Sustainable Innovation
The highly anticipated Collection 001 will be available for purchase online starting August 4, 2025, at 8 a.m. GMT/4 a.m. EST. For those who prefer an in-person experience, selected pieces from the collection will also be available in stores from August 8, 2025. This launch marks a significant step forward in making sustainable homeware accessible and desirable to a wider audience.