Travis Rhyan, a recognized leader in freight visibility, is embarking on a new venture to revolutionize the small trucking sector with Carrier1, an AI-powered platform. His journey began with co-founding 10-4 Systems in 2012, aiming to provide real-time shipment visibility to all supply chain participants. Despite initial challenges, including pivoting from a “LinkedIn for truckers” concept, 10-4 Systems succeeded in offering comprehensive supply chain insights, leading to its acquisition by Trimble in 2017. This period, while marked by rapid innovation, also brought personal and professional hurdles as Rhyan navigated the complexities of corporate integration, ultimately leading to his departure and a period of profound reflection.
Following his exit from Trimble, Rhyan retreated to his coconut farm in Maui, a time he describes as transformative. This period allowed him to reconnect with his core passion for logistics technology and strategize his return to the industry. Re-entering the freight tech space through FreightWaves, Rhyan was inspired by the industry’s evolution and a competitive drive to innovate once more. This led to the inception of Carrier1, a platform designed to equip small fleets with advanced, AI-driven technology, enabling them to compete effectively with larger enterprises. Carrier1 aims to automate crucial tasks like shipment creation and driver assignment, provide real-time fleet management, and integrate seamlessly with existing systems, making sophisticated tools accessible and affordable.
Carrier1 is envisioned as a comprehensive operating system for small carriers, offering real-time tracking, optimized routing, and predictive analytics through a user-friendly interface. By partnering with leading solutions, Carrier1 seeks to empower small to mid-sized carriers, fostering their growth and sustainability in a dynamic industry shaped by e-commerce and evolving consumer expectations. Rhyan emphasizes adaptability, open-mindedness, and an unwavering passion for innovation as key principles for success in freight tech. His journey exemplifies resilience and the power of continuous learning, highlighting how setbacks can pave the way for greater future achievements.