Tamron has announced an upward revision in the pricing of three of its camera lenses, a change specifically limited to the Japanese market. Representatives from Tamron Americas have clarified that these adjustments will not extend to other global markets. This localized price increase affects models including the 28-75mm f/2.8 Di III VXD G2, the 28-200mm f/2.8-5.6 Di III RXD, and the 35-150mm f/2-2.8 Di III VXD, with the company citing rising raw material, production, and logistical costs as the primary drivers behind these changes.
The price modifications are set to be implemented starting April 1, 2026. For the E-mount variant of the 28-75mm f/2.8 Di III VXD G2 (Model A063), the cost will escalate from ¥104,500 to ¥149,600. The Z-mount version of the same lens will see its price go from ¥125,400 to ¥154,000. These increases represent a substantial rise, with the Z-mount lens's price effectively climbing by approximately $180 and the E-mount version by over $280 when converted to USD, although the E-mount model still retains a lower overall price point. The 28-200mm f/2.8-5.6 Di III RXD (Model A071) for E-mount will adjust from ¥85,800 to ¥129,800, equating to a shift from around $540 to $815 based on current exchange rates. Similarly, the 35-150mm f/2-2.8 Di III VXD (Model A058) telephoto zoom, also for E-mount, will move from ¥199,800 to ¥253,000, which translates to an increase from $1,255 to $1,590. It is crucial to note that these USD equivalents are provided for illustrative purposes only, underscoring that the announced price revisions are exclusively for Japan.
Tamron Japan has explicitly stated that the surge in raw material expenses, coupled with heightened manufacturing and logistics expenditures, has created an unsustainable situation where internal cost-cutting measures alone can no longer absorb the escalating operational costs. Despite these global economic pressures impacting its operations worldwide, Tamron has chosen to limit these specific price adjustments to its home market. Interestingly, the affected lenses are not among Tamron's most recent offerings, having been released between 2020 and 2022. Newer products, such as the 35-100mm f/2.8 introduced just last month, remain unaffected by these price changes.
Tamron Americas has confirmed that there are no current plans to implement similar price increases in other markets, reiterating that the changes detailed on Tamron's Japanese website pertain solely to the domestic market in Japan. This strategic decision highlights a nuanced approach by the company to manage market-specific challenges while maintaining competitive pricing in its international sales regions.