In a bold move that highlights its unwavering confidence in digital assets, Strategy, a prominent entity in the realm of corporate Bitcoin treasuries, recently augmented its Bitcoin reserves. This strategic decision comes at a time when the broader cryptocurrency market is experiencing considerable turbulence, leaving a substantial portion of the firm's vast Bitcoin holdings currently underwater.
Strategy's Enduring Bitcoin Commitment Despite Market Downturn
On Monday, February 9, 2026, Strategy, a company renowned for its extensive Bitcoin holdings, disclosed its latest acquisition of 1,142 Bitcoins. This purchase, valued at approximately $79.3 million, was executed last week, at a per-coin cost of $78,815. Intriguingly, this investment already reflects a depreciation, as Bitcoin's trading value subsequently dropped to around $69,193, according to CoinGecko data. To finance this latest addition to its portfolio, Strategy, previously known as MicroStrategy, issued $89.5 million worth of Class A Common Shares, bypassing the issuance of preferred shares during this period.
Following this transaction, Strategy's total Bitcoin reserves now stand at an impressive 714,644 BTC, representing roughly 3.4% of Bitcoin's total potential supply. While the current market valuation of these holdings hovers around $49.6 billion, the company's cumulative acquisition cost, or cost basis, is $76,056 per coin. This disparity indicates an unrealized loss of approximately $4.8 billion on its Bitcoin investments. The recent dip in Bitcoin's value, which saw it briefly fall below $60,000 last week before a partial recovery, contributed significantly to this situation. Overall, Bitcoin has experienced a more than 23% decline over the past month from its October peak of over $126,000.
Concurrently, Strategy's shares (MSTR) also reflected the market's volatility, experiencing a 1.25% decrease on the day to just over $133. These shares had previously plunged to an 18-month low of $104 during Bitcoin's sharp decline, only to begin a rebound as cryptocurrency prices showed signs of recovery. Amidst these fluctuations, on the preceding Thursday, Strategy reported a substantial $12.4 billion loss for the fourth quarter of 2025, a direct consequence of Bitcoin's gradual price erosion since its October high. Despite these financial setbacks, Michael Saylor, co-founder and Executive Chairman of Strategy, maintained an optimistic outlook, reaffirming the company's long-term vision for Bitcoin. He articulated, "Strategy has established a robust digital fortress anchored by 713,502 Bitcoin, and our strategic pivot towards digital credit aligns perfectly with our enduring Bitcoin horizon."
This ongoing commitment from Strategy to accumulate Bitcoin, even in the face of significant market corrections and substantial unrealized losses, offers a compelling narrative about the perceived long-term value of digital assets. It challenges conventional investment wisdom and prompts a deeper examination of the role cryptocurrencies play in corporate treasury strategies. The firm's actions suggest a strong belief in Bitcoin's future potential as a store of value and a hedge against traditional financial instabilities, inviting both skepticism and admiration from market observers. Such persistent dedication could either pave the way for unprecedented success in the evolving digital economy or serve as a cautionary tale of aggressive asset accumulation during volatile periods. It undoubtedly provides valuable insights into the risk tolerance and strategic foresight of major players in the cryptocurrency space.