Sarah Burton's Inaugural Givenchy Campaign Celebrates Authentic Womanhood

In a significant moment for the fashion world, Sarah Burton, the visionary behind Givenchy's latest collection, has launched her debut advertising campaign for the brand's Fall/Winter 2025 range. This collection first graced the Parisian runways in March, drawing deeply from Givenchy's historical archives while injecting a fresh, contemporary spirit. Now, the accompanying campaign, conceptualized and realized under Burton's keen artistic direction, brings her personal inspirations to the forefront, highlighting the raw and powerful essence of femininity through a thoughtfully curated ensemble of faces.

Givenchy's Autumn/Winter 2025 Campaign: A Tribute to Authentic Femininity

On August 25, 2025, Givenchy made headlines with the release of its inaugural mainline campaign under the creative leadership of Sarah Burton for the Fall/Winter 2025 collection. This captivating visual narrative, orchestrated by the renowned lens of photographer Collier Schorr, transcends conventional fashion imagery by focusing on the inherent beauty of diverse women. The campaign features a star-studded lineup of prominent models, including the globally recognized Kaia Gerber, alongside the striking presences of Adut Akech, Vittoria Ceretti, Nyaduola Gabriel, Eva Herzigova, Emeline Hoareau, and Liu Wen. Uniquely, the campaign also spotlights integral members of Burton's creative team: her long-standing stylist, Camilla Nickerson, and makeup artist, Lucia Pieroni. Even Collier Schorr, the artist behind the camera, steps into the frame for a compelling self-portrait, further blurring the lines between observer and observed. Burton articulated her creative ethos, stating that her inspiration stems from “the beauty of all women – including my team,” aspiring to capture “real moments with everyone working together,” thereby creating an authentic and collaborative visual dialogue that celebrates the collective spirit of womanhood.

This campaign is more than just an advertisement for Givenchy's latest offerings; it's a profound artistic statement. By consciously featuring a diverse range of women, including her own collaborators, Sarah Burton elevates the campaign beyond mere product showcasing. It inspires us to consider the often-unseen forces and collaborative spirits that drive creative industries. It's a powerful reminder that true beauty resonates from authenticity and collective strength, prompting a re-evaluation of what constitutes 'fashionable' in its most genuine form.