As 2026 unfolds, a striking hue is taking center stage in the world of celebrity fashion: royal purple. What began as a subtle prediction has rapidly transformed into a prominent trend, championed by A-listers and influencing winter wardrobes. This bold color, traditionally associated with royalty and luxury, is now being seamlessly integrated into everyday looks and red-carpet ensembles, proving its versatility and undeniable appeal.
Jennifer Lawrence, a style icon celebrated for her vibrant color choices, has notably spearheaded this movement by incorporating a rich purple into her cold-weather attire. Her ensemble, featuring a practical yet stylish puffer jacket, a cozy red sweater, and classic Ugg boots, was elevated by thoughtful accessories. This deliberate splash of color not only showcases her fashion-forward thinking but also reflects a broader shift towards more expressive and dynamic color palettes in celebrity styling. The embrace of purple, from understated accessories to complete outfits, signals a new era of daring and sophisticated fashion.
The Emergence of Purple in Celebrity Wardrobes
Jennifer Lawrence, a style trendsetter frequently observed making a statement with bold colors, has started 2026 by incorporating a sophisticated royal purple into her ensemble. Battling the frigid New York temperatures, the acclaimed actress was seen in a practical black puffer jacket, a warm red V-neck sweater, fashionable wide-legged gray trousers, and comfortable Ugg boots. She cleverly accented this winter outfit with a luxurious burgundy alligator Hermès Bolide handbag, chic black wraparound sunglasses, and a captivating purple scarf. This strategic use of a vibrant accessory not only highlighted her knack for elevating casual wear but also demonstrated her early adoption of what Vogue projected to be a major trend for the year.
Vogue's anticipation for "power purple" to dominate fashion trends in 2026 is quickly being realized, with numerous celebrities embracing the regal shade. Just recently, Zoë Kravitz was spotted in Rome alongside Harry Styles, sporting a chic violet scarf that added a distinctive flair to her look. Beyond simple accessories, the trend extends to more dramatic interpretations: Colman Domingo made a powerful statement in a striking Bode suit, Greta Lee exuded elegance in a violet Colleen Allen dress at the New York Film Festival, and Julia Roberts captivated audiences at the 2025 Gotham Awards in a bold Tom Ford suit. These varied applications of purple, ranging from subtle touches to full monochromatic looks, underscore its growing influence and widespread appeal in contemporary celebrity fashion.
How Celebrities are Embracing the Purple Trend
The versatility of purple is evident in the diverse ways celebrities are incorporating it into their fashion choices. Jennifer Lawrence, for example, expertly uses a royal purple scarf to add a vibrant contrast to her more subdued winter attire, demonstrating how a single accessory can transform an entire look. This approach allows for a playful yet sophisticated integration of color without overwhelming the outfit. Similarly, Zoë Kravitz’s choice of a violet scarf showcases how a smaller, carefully selected item can inject personality and a fashionable edge into an ensemble, proving that the trend is accessible and adaptable to various personal styles. These instances highlight the ease with which individuals can experiment with purple, making it a desirable color for everyday wear.
Beyond subtle accents, other celebrities are making more emphatic declarations with their purple-infused wardrobes. Colman Domingo boldly committed to the trend by sporting a completely vibrant Bode suit, a choice that commands attention and exemplifies the power of a monochromatic statement. Greta Lee opted for a refined violet Colleen Allen dress for a prominent film festival, illustrating purple’s capacity for elegance and glamour in formal settings. Julia Roberts further reinforced this by dazzling in a striking Tom Ford suit at an awards event, showcasing the color’s strong presence on the red carpet. Whether it's a understated scarf or a full designer suit, these celebrities are clearly advocating for purple as a must-have color for 2026, encouraging fashion enthusiasts to embrace this rich and dynamic hue in their own wardrobes.