New Ram Dakota: A 'Game-Changer' Ready to Redefine the Midsize Pickup Market
Dealers' Unanimous Approval for the New Dakota's "Aggressive" Design and "Right Size"
Ram dealers are buzzing with excitement following a sneak peek of the forthcoming Dakota midsize pickup at a recent industry event. Reports indicate widespread approval, with many describing the truck as possessing an "aggressive" aesthetic and being perfectly proportioned for its segment. This positive reception is a crucial early indicator of the vehicle's potential market success, especially as Ram aims for an accessible price point of approximately $40,000. Dealers believe that if the pricing is competitive, the Dakota could become a major disruptor in the U.S. midsize truck landscape, significantly boosting Ram's presence.
Ram's Resurgence: The Dakota's Grand Return to the Midsize Arena
The return of the Dakota nameplate marks a significant moment for Ram, which has been absent from the midsize truck segment since the third-generation model ceased production in 2011. After a 25-year run, the original Dakota, initially branded as a Dodge, left a void that Ram is now eager to fill. The new North American Dakota is scheduled to begin production around 2028 at Stellantis' Toledo, Ohio plant. This facility is already home to the Jeep Wrangler and Gladiator, underscoring Stellantis' commitment to investing approximately $400 million and creating 900 new jobs for this project.
North American Dakota: A Distinct Evolution from its South American Counterpart
It's important to differentiate the upcoming North American Ram Dakota from a similarly named midsize pickup recently launched in South America. While both share the Dakota name, they are fundamentally distinct vehicles. The South American model is built on the Changan F70 platform, also utilized by other international market vehicles. In contrast, the U.S.-spec Dakota will feature a unique body-on-frame platform, likely derived from the Jeep Gladiator, and will integrate powertrains from Stellantis' North American inventory, potentially incorporating electrified options. Stellantis deliberately kept powertrain details under wraps during the dealer preview, choosing instead to emphasize the new Dakota's compelling design.