Embrace Every Moment: PD-168, Your Daily Canvas for Creativity.
A New Chapter in Fashion: Peter Do's Vision for PD-168
Almost a year after his tenure at Helmut Lang, designer Peter Do embarks on a new sartorial journey with the introduction of PD-168. The brand's nomenclature is thoughtfully chosen: 'PD' directly references the designer's initials, while '168' signifies the total hours in a week, conveying Do's aspiration for these garments to be a constant, integrated part of your daily existence.
The Philosophy Behind the Design: Everyday Versatility and Accessibility
This new collection stands as a testament to versatile and adaptive dressing, offering a dynamic uniform suitable for all occasions. A notable aspect is its approachable price point, making high-quality, thoughtful design more accessible. The line primarily consists of all-black apparel, subtly embellished with a single white stripe, a motif drawn from one of Do's personal tattoos. Furthermore, a commitment to practicality is evident, as the designer has meticulously selected only three types of fabrics—soft cotton terry, flexible jersey, and luxurious Japanese "liquid satin"—all engineered for convenient machine washing.
The Cohesion of Material and Aesthetics: A Harmonious Collection
The collection's strength lies in its cohesive use of materials and a monochromatic palette, establishing a foundation of essential wardrobe elements. It features fundamental items such as crisp t-shirts and comfortable athletic trousers. Beyond these basics, the line offers more intricately designed pieces, including a relaxed padded blazer and precisely tailored jackets and coats, all showcasing refined details like elongated trims, elegant pleats, and sophisticated sartorial touches. A standout piece, injects a playful edge, aligning perfectly with current trends in graphic-focused apparel.
The Campaign: Art, Movement, and the Spirit of PD-168
Peter Do articulated his brand's core mission through an Instagram statement, declaring, “PD-168 is a uniform conceived to foster creativity in all its manifestations.” This ethos is vividly brought to life in the campaign video, which was shot at the Brooklyn Museum and expertly choreographed by Samuel Schler. The visuals underscore the clothing's intrinsic design for fluidity and movement, encouraging wearers to live, exercise, and dance freely within them.
Global Reach and Inclusive Representation: The PD-168 Narrative
Do further elaborated on the brand's expansive vision, revealing that the debut lookbook, directed by Trisha Do, was filmed in the bustling cityscape of Saigon, Vietnam. It features 28 diverse creatives, spanning professions such as chefs, dancers, designers, researchers, artists, music producers, and art advisors. These individuals, hailing from various walks of life, are depicted wearing PD-168 garments throughout the vibrant Vietnamese metropolis. This global representation highlights the collection's remarkable adaptability across different professions and lifestyles, all while maintaining its fundamental design integrity.
Availability: Secure Your Piece of the PD-168 Collection
The highly anticipated inaugural PD-168 collection is now available for pre-order. Enthusiasts and fashion connoisseurs can secure their preferred pieces directly through the brand's official online store. Don't miss the opportunity to integrate these innovative and versatile designs into your personal style.