OnlyFans has once again demonstrated its substantial market presence, announcing impressive financial outcomes for the 2024 fiscal year. The platform's gross revenue surged to $7.22 billion USD, marking a commendable 9% increase. This figure reflects the total payments made by fans to content creators. The company's net revenue, which represents its retained earnings after creator payouts, also experienced an 8% rise, hitting $1.41 billion USD. Furthermore, pre-tax profits climbed to $684 million USD, indicating sustained profitability. This ongoing financial success underscores OnlyFans' influential role within the dynamic creator economy.
While the platform continues its upward trajectory, the pace of growth has moderated in comparison to earlier periods. For instance, gross revenue skyrocketed by an astonishing 118% in 2021, largely due to a massive influx of users during the global pandemic. Subsequent years, specifically 2022 and 2023, saw more modest yet still healthy annual increases of 16% and 19% respectively. Despite this slowdown in growth rate, the consistent improvement across all key financial indicators reinforces OnlyFans' status as a thriving and significant business entity.
The growth in user engagement on the platform has outstripped its financial expansion. The number of creator accounts on OnlyFans expanded by 13% to reach 4.634 million, while the total fan accounts witnessed a remarkable 24% increase, climbing to 377.5 million users. These statistics, released on Friday, reaffirm the company's powerful market standing and its ongoing appeal to both new creators and a growing global audience. OnlyFans CEO Keily Blair emphasized the platform's continued growth in revenue and global user base in 2024, highlighting its expansion into new verticals and its strengthened reputation as a cornerstone of the broader creator economy through significant brand and individual partnerships, particularly in the sports sector.
The platform's ability to consistently attract a larger base of creators and subscribers, even as its exponential growth phases normalize, speaks to its robust business model and adaptability within the digital content sphere. OnlyFans has effectively diversified its offerings and partnerships, moving beyond its initial core and embedding itself further into various genres. This strategic expansion and sustained engagement signal a mature and resilient enterprise that continues to shape and benefit from the evolving landscape of digital content creation and consumption.