On, BEAMS, and REI Co-op have united to unveil a special capsule collection, harmonizing cutting-edge Swiss performance, deep-rooted American outdoor tradition, and unique Japanese design aesthetics. This collaboration goes beyond expectations, offering a diverse range of technical clothing, advanced footwear, and essential outdoor equipment, all crafted to deliver both superior function and contemporary style. The collection is designed for those who appreciate gear that performs flawlessly in the wilderness yet looks refined enough for city life.
Building on their successful partnership from the previous year, On and BEAMS, now joined by REI Co-op, have expanded their offerings to include a comprehensive selection of items. The footwear highlights feature the Cloudultra 3 Trail Running Shoes and the Cloudrock Low Waterproof Hiking Shoes, engineered for optimal comfort and durability across varied terrains. The apparel line includes the versatile Club Hoodie, the protective Trek Jacket, and coordinated Trek Pants, each piece reflecting a thoughtful balance between innovative textiles and everyday wearability.
The collection further enhances the outdoor experience with a range of camp essentials. Adventurers can look forward to the lightweight Speed Pack 18L, the robust Base Camp 4 Tent, the comfortable Flexlight Camp Chair, the insulated Zephyr 25 Sleeping Bag, and the supportive Helix Insulated Air Sleeping Pad. Each item is meticulously designed to meet the demands of outdoor excursions while maintaining a sleek, integrated aesthetic.
A distinctive three-mountain graphic motif unifies the collection, symbolizing the Matterhorn, Mount Fuji, and Mount Rainier, and celebrating the collaborative spirit of the three brands. The color palette draws inspiration from REI's historical archives, featuring a blend of faded denim shades and natural, earthy tones, which imbue the collection with a timeless, lived-in character. This thoughtful selection of colors enhances the collection's appeal, making it feel both fresh and familiar.
Julia Sieter, Global Head of Collaborations at On, emphasized the brand's mission: “At On, our goal is simple: to inspire the human spirit through movement.” Isabelle Portilla, REI’s Vice President of Co-op Brands, added, “This collection takes the best of all three brands and reflects a fresh take on outdoor culture through camping, running and lifestyle.” Keita Kobayashi, BEAMS Men’s Casual Buyer, concluded, “Merging On’s technology, REI’s heritage and BEAMS’ fashion perspective ensures wearers can enjoy the outdoors in their own way across a variety of scenes.” This synergy of expertise ensures a collection that is not only functional but also deeply connected to the distinct philosophies of each partner.
The highly anticipated On x BEAMS x REI Co-op collection is set to launch on September 25, with prices ranging from $60 to $499 USD. Enthusiasts and consumers can purchase the collection directly from the official webstores of BEAMS, On, and REI, providing widespread access to these innovative outdoor and lifestyle products. This launch marks a significant moment for outdoor fashion, blending high performance with urban style in a uniquely collaborative effort.