A monumental partnership between Nike and Skims has culminated in the release of NikeSkims, a collection poised to redefine activewear for women. This extensive launch, featuring 58 distinct items across seven collections, integrates Nike’s deep understanding of athletic performance with Skims' innovative, body-centric design principles. The collaboration is championed by celebrated female athletes such as Serena Williams, Jordan Chiles, and Sha’Carri Richardson, alongside Skims co-founder Kim Kardashian, all of whom attest to the collection's superior comfort and empowering fit.
Kim Kardashian, the driving force behind Skims and its chief creative officer, articulated the brand's clear objective: to meticulously reinvent women's activewear without any concessions. The synergy between Nike's established expertise in creating performance-driven gear for athletes and Skims' mission to offer practical, form-flattering solutions has resulted in a comprehensive \"system of dress.\" This new line is described as being \"obsessively crafted for the body,\" ensuring that each piece not only performs optimally but also enhances the wearer's confidence and sense of power.
The launch of NikeSkims was amplified by a compelling campaign, including a short film titled “Bodies at Work” directed by Janicza Bravo, and photography by Luis Alberto Rodriguez and Rob Woodcox. This visual narrative showcased over 50 athletes, highlighting the collection’s versatility and broad appeal. Key figures such as tennis legend Serena Williams, Olympic gymnast Jordan Chiles, and track and field star Sha’Carri Richardson publicly lauded the collection, lending significant credibility and excitement to the venture.
Testimonials from these high-profile athletes underscore the collection's impact. Serena Williams remarked on the fabric's luxurious feel, comparing it to "butter on your skin" and expressing how it makes her feel \"unstoppable\" during training. Jordan Chiles emphasized her personal journey of demonstrating physical capabilities over societal appearance standards, noting that the clothing allows her to express both her athletic and fashion identities. Paralympic medalist Beatriz Hatz also shared her experience, stating that NikeSkims instills a sense of power, while Sha’Carri Richardson articulated feeling \"fierce\" and confident while wearing the gear.
The inaugural release features a diverse range of items organized into three core collections—Matte, Shiny, and Airy—which will receive continuous updates. Additionally, four seasonal collections—Vintage Seamless, Matte Tricot, Weightless, and Shiny Nylon—offer specialized designs. The collection boasts a palette of black, maroon, grey, and brown, with sizing from 2XS to 4XL, catering to a wide array of body types. Beyond apparel, the line also includes accessories like a gym bag and a yoga mat, ensuring a holistic approach to athletic wear.
Each collection serves distinct needs: the Matte collection comprises 21 essential items designed for everyday use, offering sweat-wicking properties, sculpting compression, and a sleek finish. The Shiny collection provides smooth, highly elastic, and quick-drying pieces perfect for strength training, yet stylish enough for casual wear outside the gym. The Airy collection features seven mesh-like knit items, ideal for layering and low-impact activities due to their lightweight and breathable construction.
Further enhancing the collection, the Vintage Seamless sub-group offers garments with a pre-worn aesthetic and seamless construction, providing comfort and a unique style. Matte Tricot pieces are inspired by traditional track attire, while the Weightless items are semi-sheer and best suited for gentle workouts. Finally, the Shiny Nylon collection introduces oversized silhouettes, playing with volume and proportion to create a contemporary look. This extensive and thoughtfully designed collection solidifies the ongoing partnership between Nike and Skims, promising continued innovation in women's activewear.