Nike is celebrating the next chapter of the James family's basketball legacy with the introduction of a new sneaker. This release underscores the athletic prowess and growing influence of Bronny James, son of the legendary LeBron James, within the professional basketball arena. The footwear is more than just a nod to a rising star; it's a high-performance athletic shoe crafted to meet the rigorous demands of the sport.
Nike's Latest Tribute: The Zoom LeBron NXXT Gen \"Bronny\" Edition
On September 12, 2025, Nike introduced its latest innovation, the Nike Zoom LeBron NXXT Genisus “Bronny” (SKU: IB1271-100), priced at $170 USD. This release, available directly from Nike, is a vibrant homage to Bronny James, symbolizing his burgeoning career and the continuation of a basketball dynasty. The sneaker showcases a striking color palette of 40K Gold and Iridescent, making a bold visual statement on and off the court.
The design features a sophisticated blend of Sail and Pale Ivory, providing a clean and elegant base that highlights the vivid Hyper Pink and Hyper Royal accents. These colors are strategically chosen to reflect Bronny's dynamic on-court presence and his personal connection to the sport. Beyond aesthetics, the “Bronny” colorway retains the core performance attributes of the NXXT Gen series, known for its remarkably lightweight construction and superior traction, essential for the rapid movements and demanding conditions of contemporary basketball.
This thoughtfully engineered footwear ensures durability and optimal grip, empowering athletes with the confidence needed for explosive plays. The strategic placement of Hyper Pink and Hyper Royal elements not only adds a pop of color but also reinforces the shoe’s connection to Bronny's distinct style, making it a standout piece in Nike's illustrious basketball footwear collection. The meticulous attention to both performance and personal storytelling truly distinguishes this release.
The debut of the Nike Zoom LeBron NXXT Gen “Bronny” extends beyond just a new shoe; it marks a significant moment for Nike and the James family. It exemplifies how personal legacies can seamlessly merge with product design, creating a narrative that resonates deeply with fans and athletes alike. For enthusiasts and the younger generation, this sneaker serves as an inspiring emblem of dedication, talent, and the promising future of basketball, solidifying Bronny's place in the sport's evolving landscape.