New Balance is launching an updated version of its iconic 770 model, transforming a 1990s cross-trainer into a high-performance skate shoe. This strategic revitalization underscores the brand's commitment to innovation within its Numeric division, by seamlessly integrating historical design elements with contemporary demands of skateboarding. The collection introduces two fresh color schemes, each designed to appeal to different aesthetic preferences while maintaining core functionality. This release not only pays homage to the 770's roots but also sets a new standard for durability and support in skate footwear, providing reinforced areas and a supportive heel structure essential for the sport's rigorous activities.
The newly re-engineered New Balance Numeric 770 will be available in two distinct variations. The 'Black/Grey' option presents a refined, monochrome appearance, featuring a sleek upper crafted from black nubuck and suede, accented with subtle grey details. In contrast, the 'Grey/Purple-Black' version offers a more vibrant and energetic aesthetic. This bolder design combines a grey suede base with muted green highlights, complemented by striking purple accents on the branding and heel areas. Both iterations are meticulously constructed to meet the robust demands of skateboarding. They incorporate critical enhancements such as double-layer reinforcement on the toe cap, a high-impact area, and a supportive heel frame, which collectively bolster durability and offer superior protection to the wearer. These thoughtful additions ensure that the shoes are not only stylish but also exceptionally functional for skateboarders.
This reintroduction of the 770 exemplifies New Balance Numeric's forward-thinking approach to skate footwear. The brand is consistently demonstrating an 'intelligent' design philosophy, by resurrecting a classic silhouette that had been retired and re-imagining it with cutting-edge, skate-specific technologies. This process allows New Balance to retain its distinctive aesthetic while elevating the performance characteristics of the footwear. The outcome is a shoe that resonates with the brand's heritage, yet is fully equipped to meet the contemporary needs and expectations of the skateboarding community, offering a blend of nostalgic charm and modern utility.
Scheduled for release on September 15, the New Balance Numeric 770 will be available for purchase directly from the official New Balance website. Each pair will retail at $125 USD, offering enthusiasts and athletes alike an opportunity to experience this unique blend of classic style and modern skate performance.