In a groundbreaking collaboration, Michelob ULTRA and Hypegolf have unveiled an exclusive apparel line, merging the worlds of golf and contemporary fashion. This limited-edition collection, showcased at the newly reopened Hypegolf Clubhouse in New York City's vibrant SoHo district, redefines on-course style with a touch of urban flair.
Details of the Exclusive Collection Unveiled in SoHo
The highly anticipated collaboration between Michelob ULTRA and Hypegolf made its debut at the Hypegolf Clubhouse, located at 147 Grand Street in SoHo, New York, NY 10013. The collection is available for a limited period, from August 29 to September 28. This partnership signifies golf's evolving presence within prominent urban fashion landscapes, particularly within one of New York City's premier shopping destinations.
The collection features a range of versatile pieces designed for both the golf course and urban settings. A standout item is the oversized quarter-zip pullover, an ideal layering option for varying weather conditions. This piece comes in a striking blue, adorned with subtle red stripes on the front, back, and sleeves, along with distinct Michelob branding on the chest. Additionally, the collection includes sporty, kit-inspired polos, updated with crisp white stripes and co-branded logos that underscore the unique collaboration. Complementing the apparel are stylish headwear options: a white bucket hat with contrasting blue embroidery and a classic blue cap finished with red topstitching. All items subtly integrate Michelob ULTRA's iconic red and blue palette and feature refined details like ribbon-design zippers, paying homage to the brand's rich heritage in sports. The collection emphasizes a utilitarian design, ensuring functionality without compromising on modern aesthetics.
The launch of this collection at the Hypegolf Clubhouse presents a unique intersection of sports, fashion, and lifestyle. It highlights the growing trend of integrating athletic wear into everyday fashion, providing a fresh perspective on golf attire. For enthusiasts and fashion-forward individuals, this collaboration offers an opportunity to embrace a sophisticated yet comfortable aesthetic, seamlessly transitioning from the green to city streets.