Meta Platforms Inc. has announced a postponement in the release of its advanced mixed reality eyewear, codenamed "Phoenix," pushing its debut to the initial half of 2027. This strategic adjustment, as conveyed through internal memos, extends the original timeline from late 2026, granting the development teams additional opportunity to perfect the device.
The decision to extend the development period for the "Phoenix" glasses was made to ensure the delivery of a superior and dependable user experience. Maher Saba, Reality Labs Foundation Vice President, noted that discussions with CEO Mark Zuckerberg underscored the necessity of prioritizing product excellence and long-term business viability. This revised schedule is intended to alleviate pressure on teams, allowing for thorough refinement without adding new features. Previous models, like the Oakley Meta Vanguard and Ray-Ban Meta Display, have received varied feedback, with some users praising their potential to replace smartphones, while others highlighted limitations in daily utility, including issues with voice dictation and photo quality. These insights likely contributed to the company's focus on refinement for the "Phoenix" model.
Mark Zuckerberg foresees a lucrative future for Meta's wearable technology, particularly with the integration of AI. He envisions AI playing a central role in these devices, transforming them into highly profitable ventures by layering AI capabilities and services over the hardware. The ongoing progress with the Ray-Ban Meta and Oakley Meta lines indicates a strong commitment to this vision, with the delay of "Phoenix" serving as a testament to Meta's dedication to achieving a truly impactful and polished mixed reality product.
This delay underscores the company's unwavering commitment to innovation and delivering a superior product. By taking the necessary time for refinement, Meta aims to set a new standard in mixed reality technology, promising a future where cutting-edge devices seamlessly integrate into our daily lives, enhancing productivity and connectivity in unprecedented ways.