Malbon Golf x Lexus: Redefining Luxury in the World of Golf
A Grand Unveiling: The Malbon Golf x Lexus Collaboration Event
On September 4, Hypegolf Clubhouse hosted an exclusive evening dedicated to celebrating the innovative partnership between Malbon Golf and Lexus. This event marked the official launch of a multi-year collaboration, highlighted by the debut of a unique 2024 Lexus GX 550 Malbon Edition vehicle and a comprehensive co-branded collection of men's and women's lifestyle apparel. Attendees were invited to immerse themselves in the fusion of cutting-edge technology and sophisticated sport.
The Bespoke Lexus GX 550 Malbon Edition: A Masterpiece on Wheels
The star of the launch party was undoubtedly the custom-designed Lexus GX 550 Malbon Edition. This one-of-a-kind SUV features a distinctive topographic green fairway body wrap that perfectly complements its contrasting white roof. Equipped with 22-inch alloy wheels adorned with subtle Malbon logos and a cohesive color scheme, the vehicle embodies the spirit of both brands. More than just a mode of transport, this bespoke vehicle serves as a mobile showcase for the Malbon universe, boasting an interior specifically designed with golf enthusiasts in mind, including a unique four-bag slide-out rack for golf essentials.
The Collection: Where Technical Precision Meets Understated Elegance
The Malbon Golf x Lexus apparel line effortlessly blends technical functionality with a sense of refined style. Dominated by earthy tones and subtle black accents, the collection pays homage to Lexus' legacy of automotive innovation. Each piece, from the motorsport-inspired Racing Wind Jacket to the Poly Perforated Crewnecks for both men and women, is crafted for optimal breathability and comfort on the course. The range extends to quarter-zip pullovers, cardigans, polos, sweatpants, and stylish women's skirts and dresses, complemented by accessories like the chic Malbon x Lexus Golf Bag and a five-panel Tech Hat, all designed to marry performance with minimalist aesthetics.
An Immersive Experience: Culinary Delights and Vibrant Atmosphere
Beyond the impressive display of the vehicle and collection, the event offered guests a truly immersive experience. Hypegolf provided gourmet personal pizzas from Brooklyn's renowned Roberta's Pizza, co-founded by Lexus Culinary Master Carlo Mirarchi. Specialty craft cocktails from Bushmills further enhanced the vibrant and engaging atmosphere. This combination of exquisite products and a lively setting allowed attendees to connect with the collaboration on a deeper, more experiential level, mirroring Lexus' ongoing "Cooking with Friends" dinner series which celebrates Mirarchi's culinary artistry.
Discover the Collection: Visit Hypegolf Clubhouse
For those eager to experience the Malbon Golf x Lexus collection firsthand, highlights from the event are available for viewing in the galleries. The entire collaborative line is also available for purchase on Malbon's official website and at the Hypegolf Clubhouse, located at 147 Grand Street in SoHo, New York, NY 10013, with the exhibition running from August 29 to September 28.