MAAP, the renowned cycling apparel brand hailing from Melbourne, Australia, has officially marked its entry into the North American market with the grand opening of its first U.S. retail establishment. Named MAAP LaB Los Angeles, this significant new store is strategically located on the iconic Abbot Kinney Boulevard in Venice Beach, California. The establishment represents the brand's eighth global outpost and a pivotal move in its ongoing international growth strategy. This new venture extends MAAP's successful retail footprint, which already includes thriving stores across Australia, Europe, and Asia, further cementing its presence in key global cycling communities.
The newly unveiled MAAP LaB Los Angeles is more than just a retail space; it is envisioned as a vibrant community hub for cycling enthusiasts. Designed by the acclaimed Clare Cousins Architects, the interior boasts a harmonious blend of modern aesthetics and raw, original elements, featuring striking exposed brickwork and wooden rafters that create an inviting and warm atmosphere. Central to this communal space is a dedicated coffee bar, designed to encourage interaction and foster connections among riders and local residents, providing a welcoming environment to share cycling experiences both on and off the road.
This location perfectly embodies MAAP's core philosophy of “Life Around Bikes,” promoting authentic real-world interactions and celebrating the collective passion for cycling. Oliver Cousins, co-founder and co-CEO of MAAP, emphasized the importance of this milestone, stating that the Los Angeles LaB is a defining moment for the brand. He highlighted Venice Beach as an ideal location, placing MAAP at the heart of a flourishing cycling culture in Los Angeles and establishing a true home base in the United States. The LaB is intended to be a nexus for collaboration, welcoming the brand’s team, partners, and the broader community through organized rides, special events, and future collaborative projects. By creating this immersive experience, MAAP aims to enrich the cycling and cultural landscape of Los Angeles, forging deeper ties with the local community.
Situated on Abbot Kinney Boulevard, an area celebrated for its eclectic mix of fashion, art, and culinary delights, the store's positioning underscores MAAP’s commitment to integrating with the cultural fabric of its surroundings. The space is conceived to transcend the traditional retail model, serving as a dynamic gathering point that will host a diverse array of activities, including regular community rides, exclusive product launches, engaging events, and innovative partnerships. Through these initiatives, MAAP is dedicated to fostering a strong connection with the local riding community, creating a haven for cyclists that truly reflects the unique and creative spirit of Los Angeles. The MAAP LaB Los Angeles officially commences operations on September 12.