Loro Piana, an Italian luxury brand, has been a key sponsor for the European Ryder Cup team since 2016. However, the specific outfits worn by professional golfers such as McIlroy, Rahm, and Lowry are not accessible for public purchase. The brand intentionally maintains a discreet profile regarding its involvement with the Ryder Cup, opting for official Ryder Cup logos on its distinctive kummel-toned polos instead of its own branding. Yet, discerning observers can still identify the superior materials and meticulous artistry synonymous with the luxury fashion house, whether it's in their ski, sailing, or golf ranges. Recognizing the appeal of the European team's consistently successful style, Loro Piana has developed a separate collection. This line captures the same dedication to fine details and natural fibers, presenting a more adaptable array of clothing for its broader clientele. This exclusive collection can be found in select Loro Piana stores and on their official website. The brand views the Ryder Cup as an experimental outdoor setting, where almost a decade of accumulated knowledge informs the design of clothing for its customers, positioning golf as a lifestyle activity rather than solely an elite sport.
This collection delves into the intersection of golf and outdoor living, treating the Ryder Cup as an inspiring laboratory that has shaped the brand's approach to crafting versatile attire for its diverse customer base over nearly a decade. The resulting aesthetic is both understated and unique, featuring a palette of classic whites, sophisticated beiges, and deep navies, highlighted by the brand's signature kummel hue and subtle logo accents. The collection is characterized by an abundance of opulent materials, including advanced techno wool for trousers, soft wool boucle for vests, innovative Storm System bomber jackets, premium Sea Island cotton polos, and exquisitely printed silk scarves. A particularly notable item is the flagship Golf Bag, meticulously crafted from a blend of silk and virgin wool, and enhanced with the Bristol 3L Storm System for superior waterproofing. This comprehensive collection is available for viewing and purchase on Loro Piana’s official digital platform, reinforcing the brand's commitment to luxury, performance, and a refined outdoor lifestyle.
Loro Piana's Exclusive Ryder Cup Inspired Collection
Loro Piana, a prominent Italian luxury house, has been a long-standing sponsor of the European Ryder Cup team since 2016. While the actual attire worn by professional golfers like McIlroy, Rahm, and Lowry remains exclusive to them and unavailable for public purchase, Loro Piana has masterfully channeled its expertise from this partnership into a distinct consumer collection. The brand’s discreet approach to its Ryder Cup involvement is evident, with team apparel featuring only official Ryder Cup logos, yet the superior fabrics and refined craftsmanship instantly betray the Maison's touch. This unique collection, available in select boutiques and online, offers enthusiasts an opportunity to experience the brand's dedication to luxury and performance, redefining golf fashion beyond its traditional elite confines.
Drawing inspiration from nearly a decade of insights garnered from the Ryder Cup, Loro Piana has created a versatile apparel range that embodies the same meticulous attention to detail and commitment to natural fibers. This collection subtly positions golf as an outdoor lifestyle pursuit rather than just an elite sport. The aesthetic is characterized by a neutral yet distinctive palette of core whites, beige, and navy, accented with the brand's signature kummel tone and discreet logo details. The range showcases an array of luxurious materials, including advanced techno wool for trousers, sophisticated wool boucle vests, innovative Storm System bomber jackets, plush Sea Island cotton polos, and elegantly printed silk scarves. A highlight is the signature Golf Bag, crafted from silk and virgin wool and treated with the robust Bristol 3L Storm System waterproofing. This comprehensive offering is accessible through Loro Piana’s website, providing a blend of elegance and functionality for the discerning golfer.
Redefining Golf Attire: Luxury Fabrics and Lifestyle Focus
The new Spring/Summer 2025 collection by Loro Piana fundamentally redefines golf attire by treating the Ryder Cup as an open-air laboratory. This philosophy has allowed the brand to integrate nearly a decade of insights into crafting clothing that is not only suitable for the golf course but also for broader outdoor living. By offering a line that merges luxury with versatility, Loro Piana aims to shift the perception of golf from an exclusive sport to a sophisticated lifestyle activity. The collection's design ethos emphasizes comfort, performance, and timeless elegance, making it appealing to a wider audience that appreciates high-quality, understated luxury in their active pursuits.
Central to this collection's appeal are the luxurious fabrics and the versatile design philosophy. Loro Piana has meticulously selected materials such as techno wool for its advanced performance properties, wool boucle for its tactile richness, and Sea Island cotton for its unparalleled softness in polos. The inclusion of Storm System bomber jackets highlights the brand's focus on practicality and protection against the elements, ensuring durability without compromising on style. Silk-printed scarves add a touch of refined elegance, while the standout Golf Bag, made from silk and virgin wool with Bristol 3L Storm System waterproofing, exemplifies the collection's blend of luxury and functionality. The neutral color palette, subtly punctuated by the iconic kummel tone, ensures that each piece is both distinctive and easily integrated into a sophisticated wardrobe, catering to those who appreciate golf as an extension of a luxurious and active lifestyle.