The Lexus GX, positioned as a premium counterpart to the Toyota Land Cruiser, has once again seen its price escalate for the 2026 model year. This marks a continued trend of price adjustments, with the SUV becoming notably more expensive since its 2024 redesign. Despite these increases, the vehicle maintains its familiar platform, lacking any significant alterations to its design, powertrain, or overall styling.
The mechanical underpinnings of the Lexus GX remain consistent, featuring a twin-turbocharged 3.4-liter V6 engine paired with a 10-speed automatic transmission and a full-time four-wheel-drive system. This configuration delivers a steady 349 horsepower and 353 lb-ft of torque, with no performance enhancements noted for the upcoming model year. However, pricing for all trim levels has seen an uptick. For instance, the GX 550 Premium now begins at $64,400, a rise from $63,700 in 2025, and the Overtrail+ reaches $77,900, approximately $1,000 more than previously. Lexus has, however, enhanced standard equipment across certain trims, incorporating features such as Lexus Safety System+ 3.0, which includes advanced driver-assistance technologies. Higher trim levels also benefit from standard amenities like semi-aniline leather upholstery, ventilated front seats, and a 14-inch touchscreen with wireless Apple CarPlay and Android Auto compatibility. The off-road focused Overtrail variants continue to offer specialized equipment such as 33-inch all-terrain tires, Multi-Terrain Select, and an electronic locking rear differential.
Since its relaunch in 2024, the Lexus GX's entry-level price has surged by approximately $5,400, reflecting a steady climb in its market positioning. This consistent upward pricing trajectory has effectively narrowed the cost difference between the GX and larger, more luxurious Lexus SUVs like the LX. Surprisingly, this trend has not deterred consumers, as the GX continues to enjoy robust demand, with sales increasing by 35.1 percent this year, reaching 28,244 units as of September.
This steadfast market performance, even in the face of rising costs and minimal evolutionary changes, underscores the enduring appeal of the Lexus GX. It reflects a discerning consumer base that values its established quality and premium experience, proving that a solid reputation and strategic feature enhancements can sustain growth and desirability amidst a competitive automotive landscape.