La Veste stands as a testament to the power of creative collaboration and shared vision, born from the unique friendship between Maria de la Orden and Blanca Miró. Their journey from individual fashion pursuits to co-founding a brand deeply rooted in Spanish heritage and sustainable practices is a compelling narrative of entrepreneurship. The label's distinct aesthetic, characterized by vibrant colors, vintage inspirations, and a firm commitment to local craftsmanship, has resonated widely, establishing La Veste as a significant force in the global fashion landscape. This success is not merely about innovative design but also about a conscious approach to production, emphasizing ethical practices and a deep connection with their makers. The founders' personal styles and diverse creative endeavors further enrich La Veste's identity, making it a brand that is both playful and profoundly authentic.
Furthermore, La Veste exemplifies how a brand can transcend its product offerings to embody a lifestyle. The founders’ philosophy, extending beyond clothing to the curation of personal spaces and social gatherings, reflects a holistic approach to aesthetics and well-being. Their emphasis on creating warm, inviting atmospheres, whether through fashion or home decor, highlights a thoughtful consideration for details and an appreciation for the art of living. This blend of professional acumen and personal passion has cultivated a loyal following, turning La Veste from a niche digital favorite into a celebrated name with a physical presence and notable collaborations, demonstrating the enduring appeal of authenticity and a commitment to quality in the fashion world.
The Genesis of La Veste: A Creative Partnership
The establishment of La Veste in 2018 marked a significant milestone for Maria de la Orden and Blanca Miró, whose friendship, spanning half a decade, naturally evolved into a creative partnership. Their initial meeting six years prior, during de la Orden's work on her Mau Loa line, laid the groundwork for their future collaboration. Both became recognizable figures at Paris Fashion Week, their shared aesthetic sensibilities and professional synergy becoming increasingly apparent. This organic alignment of their creative visions ultimately led to the formalization of La Veste, a brand that embodies their mutual appreciation for distinctive style and ethical production.
Hailing from Spain, these two entrepreneurs—Miró, a renowned stylist and influencer, and de la Orden, an influencer and designer—drew inspiration from a rich tapestry of influences. Local textiles, vibrant mid-century patterns, and a deep-seated affection for vintage and designer garments from their formative years profoundly shaped their creative direction. They often speak of the joy derived from discovering hidden gems in vintage shops and unearthing treasures within their grandmothers' wardrobes, underscoring a nostalgic yet forward-thinking approach to design. Beyond these personal inspirations, they find daily motivation in the resilience of proactive women and the rhythm of everyday life, seamlessly weaving these elements into the fabric of La Veste. The brand's foundational pillars—self-expression, meticulous craftsmanship, sustainability, and the reimagination of nostalgia—are a testament to their unwavering commitment to these core tenets. They take immense pride in their strong dedication to local production, fostering genuine creative collaborations with their makers, a process that often leads to innovative improvements in design and methodology. This hands-on approach ensures that each piece is not merely a product but a reflection of a collaborative journey and a shared passion for responsible fashion.
Expanding Horizons: Beyond Fashion and Lifestyle
Beyond the core offerings of La Veste, both Maria de la Orden and Blanca Miró have cultivated diverse creative portfolios that reflect their dynamic personalities and entrepreneurial spirit. De la Orden co-founded her namesake brand with Laura de La Révélière and manages Maison Ola, an independent headwear and accessories label, in collaboration with Gregory Mizele. She articulates how both her brands, Maria de la Orden and La Veste, authentically mirror her personal style, which is characterized by a blend of classic elegance and a playful, daring edge. This harmonious juxtaposition is a hallmark of her design philosophy, demonstrating a versatile approach that spans different facets of the fashion industry.
Similarly, Miró has ventured into various enterprises that align with her distinctive tastes and business acumen. Concurrently with La Veste's inception in 2018, she co-founded Vasquiat with Rafa Blanc, an e-commerce platform dedicated to showcasing independent designers, though this platform has since ceased operations. Her entrepreneurial drive continues unabated, as evidenced by her Greece-based sunglasses brand, co-created with Olivia Álvarez and drawing inspiration from architectural forms. Additionally, her Instagram platform, “À table! by Blanca,” showcases her curatorial talents in a casual setting, providing inspiration for La Veste’s burgeoning home line, which features elegant placemats, napkins, and tablecloths. Over the past seven years, La Veste has grown from a digitally exclusive, cult-favorite indie label into a prominent force within the burgeoning Spanish contemporary brand market. This remarkable ascent has seen them achieve significant milestones, including sales through prestigious retailers like Galeries Lafayette, a high-profile collaboration with Gucci for Gucci Vault, and the successful opening of a vibrant boutique in Paris. Their personal social media presence further reveals the eclectic influences that shape both their professional endeavors and daily lives, drawing in fans with their genuine authenticity. Travel, exploration of vintage markets, and fostering connections with family and friends are pivotal sources of inspiration, forming the foundational elements that inform their unique designs. The art of hosting, much like brand building, is approached with thoughtful intentionality by both founders. Miró emphasizes the importance of theme and ambiance, integrating vintage tableware, fresh flowers, and homemade dishes, alongside strategic lighting and curated music. De la Orden echoes this sentiment, highlighting the creation of a warm, relaxed atmosphere through beautiful lighting, seasonal food, and good music, underscoring that it is the thoughtful, personal touches that truly distinguish their endeavors.