A celebrated photographic work, 'Happy Victims' by Kyoichi Tsuzuki, has been reissued by Apartamento Publishing, marking its return more than a decade and a half after its initial release. This compelling collection, first seen in the pages of 'Ryuko Tsushin' magazine between 1999 and 2006, offers a unique perspective on the intersection of personal identity and consumer culture in Japan. Through a series of intimate portraits, Tsuzuki spotlights 87 individuals residing in Tokyo whose lives are inextricably linked to their profound allegiance to specific fashion brands. Each photographic spread is thoughtfully complemented by brief narratives that detail the subjects' daily routines and the personal sacrifices made to maintain their distinct sartorial expressions, illustrating a fascinating dedication to aesthetic individuality.
\nThis freshly minted edition not only honors the original's documentary style but also introduces new elements that enrich its contemporary relevance. The reissued volume features a new foreword penned by Tsuzuki himself, an insightful introduction by Isabella Burley of Climax Books, and a refreshed cover design and belly band courtesy of Han Gao. This release further solidifies Tsuzuki's influential role as a chronicler of Japan's diverse subcultures, building on the success of Apartamento's 2024 revival of his earlier iconic work, 'Tokyo Style.' The re-release of 'Happy Victims' is now available for purchase through Apartamento's official online store.
\nThis re-release is a testament to the enduring power of personal expression and the universal human desire to connect through shared passions. It reminds us that art, in its many forms, can illuminate the profound ways in which people build their lives around their interests, demonstrating the beauty and dedication found within niche communities. It celebrates the authenticity of self-expression, encouraging us to appreciate the unique paths individuals forge to embody their true selves.