Embrace Your Essence: Vuori By Kaia – Where Style Meets Seamless Performance
A Vision from Kaia: Blending Vintage Charm with Modern Utility in Activewear
For those who admire Kaia Gerber's signature relaxed yet chic style, the moment has arrived. Vuori By Kaia, a six-piece exclusive collection co-created by Gerber and the California-based activewear and lifestyle label, is set to launch on August 26. Vogue readers are granted a special 24-hour preview, allowing them to experience the collection before its general release.
Crafting Comfort and Style: Kaia's Philosophy Behind Each Piece
Gerber emphasizes her personal connection to the collection: “I envisioned each item as a reflection of my everyday routine—what I instinctively grab in the morning, and the clothing that makes me feel most authentic.” She notes her long-standing appreciation for the laid-back fashion of the '90s and early 2000s, characterized by low-rise yoga pants, fitted tops, and athletic wear that exuded effortless cool. However, she observed a need for garments that combined this vintage appeal with genuine functionality, a void this collaboration aims to fill.
The Signature Palette: Infusing Retro Vibes with a Contemporary Edge
Identifying key omissions in current activewear, Gerber focused on creating foundational elements for the capsule. This includes seamless camisoles and halter tops, designed to pair effortlessly with low-rise leggings, foldover pants, and micro shorts. Each piece perfectly captures her distinct minimalist aesthetic, infused with a nostalgic flair. She points out that much of today's activewear tends to lean heavily either towards high-performance or high-fashion, rarely achieving both. Her goal was to craft something that felt both timeless and refined, yet adaptable to movement and modern living. This ambition was realized through her collaboration with Vuori. The collection is offered in classic black, crisp white, and a unique shade of blue called Blue Coast, which Gerber particularly favors for its vintage yet fresh feel.
Unparalleled Fabric Innovation: The BlissBlend Experience
Utilizing Vuori's exceptional, high-performance fabrics, Gerber expresses particular enthusiasm for the innovative BlissBlend material. "Once you put it on, you won't want to take it off," she remarks, praising its remarkable softness combined with reliable support. She personally tested the collection with her trainer, Kirsty Godso, ensuring that every garment is suitable for a diverse range of workouts, from strength training to Pilates-inspired routines and cardio sessions. She highlighted how the BlissBlend fabric maintained its form while adapting to movement, preventing any riding up or slipping. The support offered by the halter and camisole tops is outstanding, providing a secure fit without any restriction.
Seamless Transitions: From Gym to Everyday Life
Gerber insists that these versatile pieces are not just for the gym. "You can exercise in them and then head straight to lunch," she explains, underscoring their adaptability. She frequently wears the micro shorts with fitted tanks or oversized zip-ups, finding this combination ideal for warmer days when she desires a minimalistic yet polished look. She also suggests styling the collection with jackets, oversized button-downs, and sneakers or flats to elevate the ensemble, demonstrating their potential beyond athletic pursuits.