Jacob Elordi, known for his role as Frankenstein's monster in Guillermo del Toro's film, has recently captivated attention with his fashion choices. Unlike his on-screen persona, which eschewed flamboyant hair, green makeup, and neck bolts, Elordi's recent public appearances suggest a stylistic shift towards embodying the film's creator. His ensemble at the Governors Awards in Los Angeles exemplified this transformation, showcasing a sophisticated and refined aesthetic.
At the Governors Awards, Elordi made a striking impression in a custom Bottega Veneta outfit. His attire included a dramatic long dinner jacket, fastened with six tortoiseshell buttons and featuring sharp, fanged lapels, paired with a lustrous white shirt and a coordinating ascot-style tie. Completing the look were high-waisted trousers and intricately woven leather shoes, all meticulously crafted by Bottega Veneta, a brand Elordi has officially represented since 2024. This sartorial choice draws parallels to Mary Shelley's original portrayal of Victor Frankenstein—a quiet, privileged, and obsessive student whose disastrous decisions were often made while impeccably dressed. Elordi's current image—tall, subtly imposing, and flawlessly attired—echoes this classic literary figure, presenting a modern interpretation of the creator.
This deliberate approach to fashion reflects a growing phenomenon in Hollywood known as 'method dressing' or themed red carpet appearances. Actors like Margot Robbie and Ryan Gosling during the 'Barbie' press tour, and Timothée Chalamet and Zendaya for 'Dune,' have embraced this trend, utilizing their wardrobes as a form of soft marketing. This strategic use of style not only maintains the film's relevance in public discourse without explicit promotional efforts but also generates buzz on social media platforms like TikTok and various fashion mood boards. By aligning their personal style with their professional roles, actors create an authentic connection to their projects, making it appear as though they are genuinely immersed in the narratives they are promoting. In this context, Elordi's transformation from portraying the monster to embodying the creator becomes a powerful and visually compelling marketing strategy, reinforcing his artistic commitment and enhancing the film's allure.
Elordi's fashion evolution transcends mere personal preference; it serves as a testament to the power of artistic interpretation and strategic self-presentation. By consciously adopting a style that mirrors the intellectual and creative essence of a 'creator,' he underscores a deeper engagement with his craft and the narratives he brings to life. This thoughtful approach inspires audiences to consider the multifaceted nature of artistry and the subtle ways in which individuals can communicate profound ideas through their choices, both on and off the screen.