HAUS NOWHERE, an innovative venture by Gentle Monster, has debuted its first major artistic collaboration with the acclaimed Namibian-German artist and director, Max Siedentopf. This partnership marks a significant milestone, introducing the public to the thought-provoking installation titled “More Is More.” Known for pushing the boundaries of conventional retail and experiential spaces, HAUS NOWHERE continues to reshape perceptions through this immersive art project.
The "More Is More" exhibit is a multi-site spectacle, currently captivating audiences in Seoul, Dosan, Shanghai, and Shenzhen. The centerpiece of this installation is a striking, dynamic mountain composed of black trash bags that pulsate with a mesmerizing rhythm. Nestled within this unusual landscape, an elderly figure is depicted holding a single gold bag, their animatronic eyes surveying the surroundings, while other figures are shown with their faces obscured within the accumulating heap. This surreal creation embodies Siedentopf's artistic vision, seamlessly merging elements of art, cutting-edge technology, and inventive design to craft an encounter that transcends traditional brand environments.
This pioneering exhibition, presented in conjunction with Gentle Monster’s “The Future Returned” concept in Seoul, signals a compelling new direction for HAUS NOWHERE. By fostering collaborations with both Korean and international artists, the platform is dedicated to commissioning compelling works that blur the lines between an art exhibition and a unique visitor experience. “More Is More” serves as a testament to the power of artistic expression and its capacity to transform commercial spaces into vibrant cultural destinations, encouraging reflection and engagement with contemporary art.
Through such visionary projects, HAUS NOWHERE and artists like Max Siedentopf are not merely creating art; they are forging new pathways for public interaction with creative endeavors, inviting us to contemplate the artistic potential within everyday materials and challenging our preconceived notions of what a retail or brand space can truly be. This installation champions the idea that art can be found in unexpected places, enriching our lives and inspiring imaginative thought.