Hankook's prominent position in the tire industry is a testament to its unwavering dedication to cutting-edge technology and rigorous performance standards. Their exclusive partnership since 2023 with the Lamborghini Super Trofeo series, providing specialized tires for every Huracán EVO2, underscores this commitment. These tires, meticulously developed in collaboration with Lamborghini's Squadra Corse, are engineered to excel in the most challenging racing environments, adhering to strict technical guidelines while ensuring optimal performance in varying conditions, from dry tracks to rain-soaked circuits. This intense development process, involving extensive real-world testing across diverse global tracks, mirrors the stringent quality controls found in high-stakes sectors like technology and medicine, ultimately proving Hankook's ability to consistently exceed expectations for both high-performance sports cars and everyday vehicles, exemplified by their new Ventus Evo Z.
The company's pursuit of excellence extends to its state-of-the-art facilities, providing an unparalleled environment for innovation and product validation. The Technoring, Hankook's expansive private testing ground in South Korea, spans an area equivalent to 125 football fields, offering a comprehensive array of simulated road conditions from dry and wet courses to high-speed ovals and rough terrain. This allows engineers to meticulously evaluate tire capabilities in every conceivable scenario, pushing the boundaries of performance and durability. Complementing this, the Technodome, an architectural marvel designed by Foster + Partners, serves as Hankook's advanced research and development hub. Here, specialized laboratories and an impressive full-scale vehicle simulator, the only one of its kind in South Korea, facilitate revolutionary tire design and data analysis, ensuring continuous improvement and adaptability to the evolving automotive landscape. Furthermore, Hankook prioritizes user experience through innovations like an anechoic chamber, where tire noise is precisely measured and refined to enhance driving comfort.
This holistic approach to development and testing culminates in Hankook's status as a trusted OEM supplier for 46 global automotive manufacturers, covering 320 car models, often meeting precise specifications for leading brands like BMW, Audi, and Porsche. The company's success is also deeply rooted in its corporate culture, fostered at the Technoplex, Hankook's headquarters, also designed by Foster + Partners. This facility embodies a philosophy of cohesion, transparency, and collaboration, encouraging inter-departmental synergy and a team-oriented mindset. In a region often characterized by hierarchical structures, Hankook's open and collaborative environment is a beacon of progress, empowering its workforce to innovate freely. This forward-thinking culture is crucial for developing future-oriented tire technologies, including eco-friendly compounds, fuel-efficient designs, and smart sensor integration, positioning Hankook at the forefront of sustainable and technologically advanced tire solutions, and demonstrating how continuous innovation propels positive change in the automotive world.