Hailey Bieber has forged an impressive financial path, blending a successful modeling career with shrewd brand endorsements and, most notably, her burgeoning beauty enterprise. The recent billion-dollar acquisition of her skincare company, Rhode Skin, by e.l.f. Cosmetics, has significantly elevated her financial standing, pushing her estimated wealth well beyond the $300 million mark. This substantial fortune is also bolstered by her extensive brand partnerships and joint real estate holdings with her husband, Justin Bieber, showcasing a diversified portfolio of assets.
A significant milestone in Hailey Bieber's financial narrative is the recent sale of her beauty brand, Rhode Skin. In May 2025, e.l.f. Cosmetics announced its acquisition of Rhode in a deal valued at $1 billion. The agreement stipulated an initial payment of $600 million in cash and $200 million in shares, with an additional $200 million contingent upon the brand's performance over the subsequent three years. Financial reports from e.l.f. indicate that Rhode generated an impressive $212 million in net sales in the 12 months preceding March 31. While the precise details of Bieber's ownership stake in Rhode Skin prior to this acquisition remain undisclosed, industry experts suggest she held a majority share, potentially securing over $300 million from the transaction. Following the acquisition, Bieber is set to assume an expanded role as Chief Creative Officer and Head of Innovation for Rhode, in addition to serving as a strategic advisor to e.l.f. Beauty, signaling her continued influence in the beauty sector.
Hailey Bieber's entrepreneurial journey with Rhode Skin began in 2022 with a concise lineup of three products: Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment. The initial launch garnered immense public attention, with the Peptide Glazing Fluid quickly selling out and amassing a waiting list of 100,000 eager customers. Bieber adeptly leveraged her considerable social media presence, boasting over 55 million Instagram followers and 2.5 million YouTube subscribers, to cultivate widespread excitement for her brand. She popularized unique beauty terms like 'glazed donut' skin and 'strawberry' makeup, which became viral sensations and further propelled her brand's visibility. Over time, Rhode's product offerings have expanded to include a diverse range of beauty items, such as blushes and lip tints, catering to a broader consumer base.
Before venturing into entrepreneurship, Hailey Bieber established a successful career in modeling and brand endorsements. As the daughter of actor Stephen Baldwin and niece of Alec Baldwin, she began modeling in her teenage years, signing with prominent agencies like Ford Models and later IMG in 2016. Her modeling portfolio includes features in renowned publications such as Marie Claire, V Magazine, and Elle, and she has graced the runways for esteemed designers including Tommy Hilfiger and Dolce & Gabbana. Beyond the fashion world, Bieber has secured lucrative endorsement deals with major beauty and fashion brands, including Levi's and BareMinerals. Industry estimates suggest that her annual earnings from these endorsements alone could reach up to $5 million.
In addition to her professional achievements, Hailey Bieber and her husband, pop star Justin Bieber, have made substantial investments in real estate. Their joint property portfolio began in 2018 with the acquisition of a $5 million home in Ontario, Canada, shortly after their engagement. Following their marriage in 2019, they further expanded their real estate holdings to include a $25.8 million mansion in a private community in Los Angeles, which serves as their primary residence, and a $16.6 million property in La Quinta, a city nestled in one of Coachella's valleys. These strategic real estate investments underscore their growing asset base and contribute significantly to their collective wealth.
Hailey Bieber's impressive wealth is a testament to her versatile career, encompassing successful modeling ventures, lucrative brand partnerships, and astute entrepreneurial endeavors. The recent acquisition of her skincare line, Rhode, by e.l.f. Cosmetics, has markedly increased her financial standing. Her continuous involvement as Chief Creative Officer and strategic advisor, coupled with her and Justin Bieber's valuable real estate assets, positions her for sustained financial growth and influence in the years to come.