The annual GQ Men of the Year celebration recently hosted its 30th anniversary event at the iconic Chateau Marmont in Hollywood, drawing a star-studded guest list. This year's theme paid homage to the extravagant fashion of the 1990s, and attendees, including co-hosts Stephen Colbert, Sydney Sweeney, Seth Rogen, SZA, Oscar Isaac, Clipse, and Hailey Bieber, embraced the mandate with their sartorial choices, particularly their selection of timepieces. The evening was a vibrant display of luxury and nostalgia, with an emphasis on the decade's signature bold and opulent watch styles.
A notable feature of the celebration was the impressive collection of watches worn by the luminaries, many of whom opted for iconic models that perfectly encapsulated the 90s aesthetic of maximalist luxury. Pusha T and No Malice of Clipse sported matching Rolex Day-Dates, exuding classic elegance, while Will Arnett chose a robust Rolex Deepsea, reminiscent of the substantial timepieces favored by action heroes of the era. Jesse Williams, on the other hand, made a statement with a vintage Chopard, a piece that harked back to the glittering allure of the decade, echoing the sentiment of hit songs from that period. The event provided a comprehensive showcase of watch enthusiasts' passion for both contemporary and historical horology.
As the red carpet unfolded, a diverse range of exquisite wristwear was on full display, solidifying the GQ Men of the Year party's reputation as a premier event for menswear and accessories. Each watch told its own story, contributing to the overall ambiance of sophisticated grandeur. The gathering served not only as a recognition of influential figures but also as a fascinating retrospective on the enduring appeal of 90s luxury watchmaking, highlighting how these timeless pieces continue to captivate and inspire. It underscored the idea that true style transcends fleeting trends, offering a glimpse into the personal flair and discerning tastes of some of the most prominent personalities in entertainment and culture.