A Quiet Retreat: Genesis's Electric Sedan Departs the U.S. Market
The Understated Departure of Genesis's Sole Electric Sedan
The Genesis Electrified G80, once the brand's exclusive all-electric sedan in the United States and its second EV offering following the GV60 crossover, has made an unceremonious exit. In stark contrast to its SUV counterparts, the Electrified G80 failed to resonate with American consumers, leading to an extremely limited sales performance during its tenure.
Struggling Sales and an Unannounced Farewell
Despite embodying elegant aesthetics and robust performance capabilities, Genesis recorded a meager 77 units of the Electrified G80 sold in the first six months of 2025, according to data from Cox Auto. This dismal sales record prompted the brand to quietly remove the model from its U.S. website. Later, Genesis confirmed the sedan's official discontinuation to InsideEVs, noting that the final U.S.-bound unit was sold in July, all without a formal public announcement.
Market Realities and Production Challenges Leading to Withdrawal
Genesis cited shifting market conditions and evolving consumer preferences as the primary reasons for the Electrified G80's discontinuation. The demand for electric sedans, especially in the premium segment, remains subdued, with buyers overwhelmingly gravitating towards electric crossovers and SUVs. An additional critical factor was the vehicle's manufacturing location; unlike the Electrified GV70, which is partly assembled in Alabama and thus eligible for federal tax credits, the G80 EV's complete production in Ulsan, South Korea, rendered it ineligible, potentially increasing its market disadvantage and susceptibility to trade policy changes.
Performance Prowess vs. Practical Compromises
Built on a gasoline-powered chassis, the Electrified G80 boasted impressive specifications, including a dual-motor configuration delivering 365 horsepower and 516 lb-ft of torque, alongside an 87.2-kWh battery offering a range of up to 282 miles and fast charging at 191 kW. However, the adaptation from a conventional platform resulted in compromises regarding rear passenger legroom and trunk space, rendering it less practical than its gasoline equivalent.
A Refreshed Model Elsewhere, but Not for American Shores
While the Electrified G80 bids adieu to the U.S. market, Genesis has already unveiled a refreshed iteration in South Korea. This updated model features an extended body and an even more opulent interior, complemented by anticipated technical enhancements. Nevertheless, Genesis has indicated no immediate plans for its introduction to the American market. Consequently, once existing dealership inventories are depleted, U.S. consumers seeking an all-electric Genesis sedan will find themselves without an option.