In recent times, the golf apparel market has witnessed an influx of innovative brands challenging conventional golf attire. While many new labels prioritize performance, there's a growing appreciation for heritage and timeless design. Forrester's, a name steeped in history, perfectly embodies this return to classic values.
Originally established in 1951 in Oregon, Forrester's gained renown for its robust and adaptable outerwear, specifically crafted to withstand the varied weather conditions of the Pacific Northwest. After a period of inactivity, the brand is experiencing a resurgence under the guidance of Matt Lemman, the visionary behind the successful rebirth of Jones Sports Co. Lemman's meticulous efforts led to the acquisition of the 'F' mark and its associated license, setting the stage for Forrester's triumphant return.
The revitalized Forrester's collection introduces a comprehensive range of golf wear, including base layers, mid-layers, windwear, and waterproof shells. Each item is thoughtfully designed to function as part of a cohesive system, ensuring optimal warmth, dryness, and unrestricted movement. Lemman highlights that the brand's core design philosophy revolves around layering, aiming to provide a new generation of golfers with versatile, durable, and understatedly stylish options. Noteworthy pieces from the new line include the innovative Rainshedder\u2122 Anorak, a classic Blackwatch Windblocker, and a highly functional rain-repellent Range Hoodie. The full collection is now available for exploration.
The revival of Forrester's demonstrates a beautiful fusion of past and present, showcasing how deep-rooted heritage can inspire contemporary design. This thoughtful reintroduction of a beloved brand offers a refreshing perspective in an industry often dominated by fleeting trends, proving that true style and functionality are indeed timeless.