Driving the Future: Ford and Renault Electrify European Roads Together
A New Chapter in Electric Passenger Mobility
Renault Group and Ford have entered into a landmark agreement to collaboratively produce two Ford-branded electric passenger vehicles. These future models will be constructed on Renault Group's innovative Ampere platform, leveraging its advanced technology and manufacturing capabilities. Production for these vehicles is scheduled to take place at Renault's ElectriCity facility in northern France, with a projected market launch in 2028.
Expanding Horizons: Collaboration in Commercial Vehicles
Beyond passenger cars, the partnership is set to explore opportunities within the European commercial vehicle sector. Both companies intend to jointly develop and manufacture a selection of light commercial vehicles (LCVs) that will carry both Renault and Ford branding. This strategic move aims to capitalize on shared insights and industrial scale to deliver competitive and innovative solutions in the burgeoning electric LCV market.
Competitive Edge in an Evolving Market
According to industry analysis, this alliance is a direct response to the escalating competitive landscape in the European light vehicle market, particularly with the emergence of cost-effective electric vehicles from Chinese manufacturers. By uniting their strengths, Ford and Renault seek to significantly reduce production costs for their upcoming electric models, encompassing both passenger and commercial segments. Renault's substantial investments in software engineering and platform development through its Ampere division are expected to be a key asset in this cost-reduction strategy.
Leveraging Synergies for Enhanced Competitiveness
Both Renault Group and Ford emphasize that this partnership will harness their respective industrial scale and expertise across Europe. This combined approach is designed to bolster the competitiveness of both entities in a rapidly transforming automotive industry. The shared commitment to innovation and market responsiveness is central to their long-term vision for electric mobility.
Leadership Perspectives on the Alliance
François Provost, CEO of Renault Group, expressed pride in forming this new strategic cooperation with Ford, highlighting the strength of their combined expertise and competitive positioning in Europe. He believes that this collaboration will foster greater innovation and agility in adapting to the dynamic European automotive landscape. Similarly, Jim Farley, President and CEO of Ford Motor Company, views this partnership as a crucial step towards building an efficient and future-ready business in Europe. He anticipates that by integrating Renault Group's industrial scale and EV assets with Ford's distinctive design and driving dynamics, they will create electric vehicles that are engaging, capable, and embody the spirit of Ford.