In a commendable initiative, Food City has joined hands with Breakthrough T1D to launch its annual donation campaign. Running from April 30 to May 27, 2025, across all Food City locations, this campaign aims to gather funds dedicated to advancing research on type 1 diabetes (T1D). Since the collaboration began in 2011, generous contributions from Food City shoppers have amounted to over $5 million, significantly supporting Breakthrough T1D's efforts towards finding cures for the condition.
The partnership between Food City and Breakthrough T1D exemplifies a shared vision of creating healthier communities. Brett Collins, the vice president of corporate and institutional giving at Breakthrough T1D, expressed gratitude for Food City's steadfast commitment to raising awareness about T1D and contributing crucial resources for potential cures. This annual fundraising drive underscores their dedication to fostering communities united by a common goal.
Steven C. Smith, the president and CEO of Food City, emphasized the personal connection many employees and their families have with T1D, highlighting the importance of their ongoing collaboration with Breakthrough T1D. Through this partnership, they aim not only to support research but also to foster hope among those affected by the disease.
Customers visiting Food City during the campaign period can contribute by making donations of $1, $3, or $5 at checkout or by rounding up their total bill to the nearest dollar. All proceeds collected will be channeled directly to Breakthrough T1D, reinforcing the organization’s mission to accelerate breakthroughs in T1D research.
This collaborative effort signifies a significant step forward in the fight against type 1 diabetes, bringing together a retail giant and a leading advocacy group to inspire change and bring hope to millions impacted by the disease worldwide.