Dario Vitale's short but impactful journey as the creative force behind Versace has concluded after a single season, a transition occurring in the wake of Prada's significant acquisition of the renowned fashion house. Despite his brief tenure, Vitale's debut collection garnered considerable acclaim, showcasing a fresh interpretation of Versace's iconic aesthetics. This strategic shift underscores a new chapter for Versace under Italian ownership, while signaling a notable change in its creative direction.
Vitale's Brief Reign and Prada's Strategic Move
Dario Vitale is stepping down from his leadership position at Versace after only one season, a move officially confirmed by the brand. This announcement closely follows Prada's finalized acquisition of Versace from Capri Holdings, a deal valued at approximately $1.4 billion. Vitale's departure marks a significant leadership change, yet appears to be the only immediate shift in top management following the acquisition, with CEO Emmanuel Gintzburger and Chief Brand Ambassador Donatella Versace retaining their roles.
Vitale's single collection, presented during Milan Fashion Week for the spring/summer 2026 season at the Pinacoteca Ambrosiana, garnered considerable attention. His innovative approach to Versace's classic motifs and vintage Versus Versace silhouettes generated immense buzz. Notably, Vitale was the first non-Versace family member to hold such a prominent creative role. Prior to joining Versace, he spent 15 years at Miu Miu, rising to head of ready-to-wear under Miuccia Prada. His move to Versace and subsequent departure, coinciding with Prada's acquisition, creates an unexpected full-circle moment in his career. The brand has not yet disclosed its plans for the upcoming fall/winter 2026 runway show.
A New Era for Versace Under Italian Ownership
The acquisition of Versace by Prada, a deal worth an estimated $1.4 billion, signifies a major strategic realignment, bringing the luxury brand back into Italian ownership. This pivotal moment for Versace sees a change in creative leadership, as Dario Vitale concludes his role after just one season. The brand's confirmation of Vitale's exit comes as Versace embarks on this new chapter, solidifying its place within the Italian luxury fashion landscape.
The shift to Italian ownership through Prada's acquisition is a monumental event for Versace, influencing its strategic direction and market positioning. While Vitale's departure is a notable change, the stability of other key leadership positions, such as that of CEO Emmanuel Gintzburger and Chief Brand Ambassador Donatella Versace, suggests a focused approach to integrating Versace within its new ownership structure. The brand's future creative direction, particularly concerning upcoming collections, remains a key point of interest as it navigates this new era. This transition underscores the dynamic nature of the high-fashion industry and the constant evolution of iconic brands.