When Ambition Meets Gravity: A Failed Automotive Endeavor
The Inspiration: Range Rover's Legendary Ascent
In 2018, the automotive world witnessed an extraordinary display of off-road prowess when a Range Rover Sport successfully navigated the 999 steps leading to China's Heaven's Gate. This remarkable achievement quickly became a global sensation, generating millions of views and cementing its place as an iconic promotional campaign for the British marque.
A Bold Replication Attempt by Chery
Driven by the desire to capture similar public attention, Chinese automaker Chery endeavored to replicate this daring feat. They chose their new hybrid off-roader, the Fulwin X3L, for the challenge. This vehicle, reportedly capable of impressive horsepower and exhibiting design cues reminiscent of Land Rover and Range Rover models, was intended to showcase Chery's engineering capabilities at the same iconic location.
The Stunt Unravels: An Unplanned Descent
However, Chery's promotional stunt at the base of Heaven's Gate took an unfortunate turn. Video footage from the scene captured the bright yellow Fulwin X3L struggling to ascend the ancient staircase. After reaching approximately halfway, the vehicle lost traction and began an uncontrolled slide backward, ultimately colliding with a protective barrier and scattering debris over the cliff's edge. This dramatic failure quickly went viral, though not in the manner the company had envisioned.
The Aftermath: Company Response and Explanation
In the wake of the highly visible setback, Chery promptly issued a public statement. The company described the November 12th test as being "interrupted due to an unexpected incident," acknowledging the widespread attention it had received. Chery attributed the mishap to a safety-rope malfunction, claiming the rope detached and became entangled with one of the SUV's wheels, leading to a loss of power and the vehicle's uncontrolled slide down the steps.
The Cultural Significance of Heaven's Gate and Chery's Unmet Obligation
Heaven's Gate, with its ancient staircase and the 1,700-year-old Tianmen Cave, holds profound historical and cultural significance in China. Given the sacred nature of the site, Chery's incident, regardless of the cause, necessitates a sincere apology and responsible handling of the situation. The event serves as a stark reminder of the importance of meticulous planning and respect for cultural heritage when conducting public demonstrations.