This season, fashion takes a captivating detour into the American West, transforming traditional ranch wear into high-fashion statements. Influenced by iconic imagery and a longing for authenticity, designers and celebrities alike are embracing the rugged charm and romantic spirit of the frontier. From flowing prairie dresses to sturdy cowboy boots, the elements of ranch style are being reinterpreted with modern sophistication, proving that the enduring appeal of the Wild West continues to inspire contemporary wardrobes. This trend offers a refreshing blend of comfort and elegance, perfect for navigating transitional seasons with effortless style.
The current fascination with Western aesthetics is vividly showcased in Vogue's October cover, starring Kendall Jenner and Gigi Hadid. Photographed amidst vast, open fields, they embody a modern cowgirl fantasy, blending high fashion with a rustic backdrop. Jenner's declaration of having been a 'cowgirl in a past life' perfectly encapsulates the spirit of the shoot, where garments from Alexander McQueen and Dior are styled with classic black cowboy hats and boots. Their ensembles seamlessly transition from galloping across fields to relaxing in a tack room, demonstrating the versatility and allure of the Western-inspired wardrobe.
The runway echoed this sentiment, with Fall 2025 collections prominently featuring Western influences. Versace presented audacious cropped Western shirts and embellished low-rise denim, ideal for both line-dancing and city nights. Chloé, Ralph Lauren, and Dior offered fresh takes on prairie dresses, infusing them with romantic expressions and delicate details. Even classic flannel shirts were reimagined by Calvin Klein and Isabel Marant, returning to their authentic origins with refined cuts. Accessories, too, played a crucial role: Ralph Lauren showcased layered silver jewelry that evoked family heirlooms, while Schiaparelli and Dsquared2 transformed belts into bold, maximalist focal points. Footwear, particularly cowboy boots, received a significant update from Prada and Gabriela Hearst, shedding their rodeo-only image to become versatile staples for urban landscapes.
Beyond the runway, street style has actively propelled this trend forward. Bella Hadid's "ranch-core" — characterized by vintage denim, well-worn boots, and compact jackets — has become a viral phenomenon, sparking a widespread desire for similar rugged yet chic looks. This widespread adoption reflects a collective yearning for clothing that feels genuine, evokes a sense of nostalgia, and offers boundless possibilities for personal expression. It's about finding pieces that have character and can be reinvented in countless ways.
The prairie dress, a cornerstone of this aesthetic, appears in soft, muted tones this season. Designers like Chloé utilize billowy voile and sheer georgette, complemented by intricate details such as tucks, pintucks, and ladder lace. This thoughtful craftsmanship prevents the romantic silhouettes from appearing costume-like, maintaining a sophisticated balance. Ralph Lauren offers heritage-inspired, floor-sweeping gowns with delicate lace trims, while Dior's versions feature cinched waists and crisp necklines, adapting the prairie code for contemporary city living. These interpretations highlight the adaptability of the style, making it suitable for diverse settings.
Graphic T-shirts, long serving as a canvas for personal statements, have been elevated by fashion houses this season. They are reimagined as essential, high-end pieces. To celebrate their October cover, Vogue collaborated with Diamond Cross Ranch to create an exclusive Americana tee, notably worn by Kendall Jenner in the magazine. This collaboration underscores how even the most casual items can be transformed into fashionable statements, bridging the gap between everyday wear and high-end design.
Silver jewelry experienced a resurgence, taking on a bold and layered appearance. Adorned with layered pendants, stacked cuffs, and prominent belt buckles, these pieces exude a sense of inherited beauty and timelessness. A standout example is the Juju Vera cuff, which effortlessly combines modern style with the charm of a cherished family heirloom, promising to develop a beautiful patina over time. These metallic accents add an authentic Western touch, serving as versatile additions that enhance any outfit with a touch of rugged elegance.
Flannel shirts, once solely associated with rugged workwear, have been reinvented with a new level of sophistication. Calvin Klein and Isabel Marant have transformed this classic into tailored, refined pieces crafted from luxurious fabrics. No longer confined to the barn, the flannel shirt is now a versatile wardrobe essential, perfect for layering in urban environments or for a relaxed weekend getaway. This evolution highlights its adaptability and timeless appeal in modern fashion.
The cowboy boot stands out as the quintessential accessory for Fall 2025, solidifying its place as a fashion staple rather than a fleeting trend. From Prada’s menswear lines to Gabriela Hearst’s refined silhouettes, runways confirm its enduring popularity. These boots, characterized by sharp points and a sleek, contemporary design, are no longer limited to rodeos. They effortlessly enhance any outfit, from casual slouched denim to elegant evening wear, demonstrating their remarkable versatility and ability to elevate diverse styles.
Western belts also made a significant comeback, with layered buckles and prominent Western motifs dominating designs from Schiaparelli and Dsquared2. These accessories moved beyond mere finishing touches, becoming central elements that drew attention and completed bold, Western-inspired looks. This season's emphasis on such details transforms classic accessories into statement pieces, offering a fresh way to incorporate the Western trend into personal style.
Denim, particularly bootcut jeans, is experiencing a strong resurgence, echoing the relaxed yet stylish vibe of the 1970s. Their flattering silhouette and inherent versatility make them an ideal choice for both day and night. They pair effortlessly with various footwear, from the season's must-have cowboy boots to sleek sneakers or sophisticated pumps. Crafted with a structured feel and a hint of stretch, these jeans offer comfort without compromising shape, proving to be a perfect blend of practicality and style.
Topping off the Western look, cowboy hats have transcended their traditional role to become a runway essential. Designers are showcasing them as sophisticated accessories that instantly elevate any ensemble. Whether paired with a rugged denim and blazer combination from Willy Chavarria or a luxurious faux fur cape from Dsquared2, the cowboy hat adds a touch of elevated Western flair, cementing its status as a versatile and fashionable statement piece for the season.