Chanel recently hosted an exclusive event to introduce its latest horological masterpiece, the Première Galon watch, at the newly unveiled Chateau Royale in SoHo. This sophisticated gathering brought together an array of notable figures, including brand ambassadors Sarah Pidgeon and Riley Keough, alongside other esteemed guests. The evening was a celebration of timeless elegance, innovative design, and the enduring allure of the Chanel brand, set against the backdrop of a sumptuously curated dining experience.
The event, held on October 23, 2025, saw guests immersing themselves in the luxurious atmosphere of Chateau Royale. Sarah Pidgeon, a new ambassador for Chanel's watches and fine jewelry, shared insights into her evolving style. She humorously noted her struggle with New York traffic, contrasting her usual casual attire with the elegant ensemble she wore—a crisp white skirt paired with black tailored trousers, reflecting a modern take on classic minimalism. Pidgeon, who recently dyed her hair blonde, expressed how this change felt like a new accessory, allowing her to explore a more expressive side of her identity.
Fellow Chanel ambassador Riley Keough offered a practical tip for staying present at social gatherings: leaving her phone in the car and relying on a watch to keep track of time. This philosophy resonated particularly well at the event, as the sleek black lacquered dial of her Première Galon watch subtly gleamed on her wrist. Keough, currently enjoying a period of rest before directing her second feature film, appreciated the slower pace of the candlelit dinner, emphasizing the importance of disconnecting from digital distractions.
The Première Galon watch itself is a reinterpretation of Chanel's inaugural timepiece, first launched in 1987. Its updated design features a braided bracelet that masterfully intertwines leather and gold, paying homage to Coco Chanel's signature style. Available in three distinct variations, the watch was described by Pidgeon as an 'elegant bracelet,' highlighting its delicate diamond accents. She mused on the declining art of reading a traditional clock, underscoring the chic sophistication of checking time with a beautiful watch.
Among the distinguished guests was Paloma Elsesser, a highly sought-after model, who shared her personal routine for preparing for events. Despite her busy schedule, she dedicates a couple of hours to get ready, often listening to R&B and Janet Jackson to set the mood. Lucy Boynton, who traveled from London for the soirée, expressed her excitement about being in New York for Halloween, a favorite time of year, before looking forward to a well-deserved holiday break. She also reflected on the profound impact of her recent role in 'A Cruel Love: The Ruth Ellis Story,' which she described as a transformative experience.
The evening commenced with a sophisticated cocktail hour at the opulent Chateau Royale, followed by a lavish family-style French feast. Guests savored steamed artichokes, garlic butter-soaked escargot, and dry-aged American steak—a culinary fusion reflecting the 'Paris meets Manhattan' theme. The dinner concluded with champagne-soaked sorbet served in elegant silver coupettes, providing a delightful finish to a memorable night. This gathering was a testament to Chanel's enduring legacy of combining high fashion, exquisite craftsmanship, and unforgettable experiences.