Butter Baby, the innovative dessert brand established by brothers Nick and Henry Burch, has inaugurated its flagship retail space within Jakarta's vibrant Blok M district. This marks a significant milestone, transporting patrons into 'Butterlandia,' an imaginative realm characterized by its luminous, chrome-finished aesthetic. The store's interior design evokes a whimsical, extraterrestrial environment where confectionery seemingly defies gravity, vibrant hues abound, and exclusive collectible merchandise is available, collectively offering an immersive and fantastical dessert experience.
The grand opening on August 9 witnessed the presence of notable Thai figures, including Bright, Gulf, and Nene, who joined the Burch siblings for this celebratory event. Their attendance underscored the brand's appeal and the excitement surrounding its entry into the Indonesian market.
Butter Baby distinguishes itself in the culinary landscape by pioneering a character-centric approach to desserts, seamlessly integrating distinctive design, compelling storytelling, and a curated line of merchandise with its delectable offerings. The Jakarta outpost benefits from the expertise of local pastry artisan Dedy Sutan Supriady, renowned for his daring and inventive culinary style. Under his guidance, the menu presents a tempting array of 12 unique donut varieties, encompassing both classic crispy and innovative creations. Complementing these are freshly baked cookies, velvety soft-serve ice cream, and the brand's signature Butter Toast, meticulously crafted with New Zealand butter and premium halal-certified ingredients, promising a rich and satisfying taste experience.
Among the standout flavors are the Banana Crunch, featuring a luscious blend of banana and cream cheese; the savory Opor Ayam Crunch, an inventive take on a traditional local dish; and the whimsical Disco Donut, which delivers a delightful sugary burst with every bite. The beverage selection is equally compelling, with options like Lychee Galaxy Butter Boba and Crackling Pistachio designed to harmonize with the sweet treats, enhancing the overall sensory journey. Each product is not merely a confection but a carefully conceived item intended for visual appeal, social sharing, and lasting impression.
The Blok M grand opening also served as the launch platform for Butter Baby's exclusive, limited-edition merchandise collection. This range includes a variety of collectibles and fashion essentials, inviting enthusiasts to express their affinity for the brand through apparel and keepsakes. The new flagship is now welcoming visitors at Pasaraya, Blok M, Jakarta, inviting them to immerse themselves in the Butter Baby universe, savor its unique flavors, and collect a piece of 'Butterlandia' to take home.