Experience the Brilliance: Bulgari's Polychroma Collection Ignites Los Angeles
A Star-Studded Premiere on the Iconic Fox Studios Lot
On a memorable Wednesday evening, an assembly of distinguished guests adorned in dazzling jewels gathered amidst a meticulously recreated New York City streetscape. This captivating setting was, in fact, the legendary Fox Studios film lot in Century City, Los Angeles—a site renowned for classic productions like \"Hello, Dolly!\" and \"Charlie's Angels.\" Bulgari commandeered this iconic location for an opulent gala, marking the grand introduction of its new Polychroma Collection and anticipating the imminent opening of its Rodeo Drive boutique. The collection itself is a testament to extraordinary artistry, featuring some of the world's most magnificent gemstones, including a mesmerizing $9 million yellow diamond ring and signature Tubogas necklaces centered with cabochon-cut sapphires. It powerfully reaffirms the house's unparalleled mastery in utilizing vividly colored stones. For this collection and the celebratory affair, the venerable Roman jewelry house also drew deep inspiration from its illustrious history and enduring ties to the cinematic universe, recalling the legendary Serpenti pieces famously worn by screen legends such as Sophia Loren, Monica Bellucci, and Elizabeth Taylor, both on film and in their personal lives.
An Evening of Elegance and Enchantment
The lavish gala commenced with a sophisticated cocktail reception, where a glittering array of Bulgari clientele, esteemed guests, and VIPs, including prominent figures like Viola Davis, Kirsten Dunst, and Jon Hamm, mingled gracefully. They gathered amidst the picturesque brownstones and quaint bodegas of the movie-set street, enjoying champagne and gourmet hors d'oeuvres. Following this delightful interlude, the renowned actress and singer Idina Menzel delivered a captivating performance, enchanting the audience. (Notably, Viola Davis, resplendent in one of Bulgari's lustrous choker necklaces and a cuff watch, was seen meticulously recording Menzel's entire rendition of \"Let It Go\" from the beloved film \"Frozen.\") The culinary experience unfolded within the expansive soundstage, transformed into an elegant dining hall. Here, two elongated tables were sumptuously adorned with rich crimson floral arrangements, creating a striking visual centerpiece. Above, white tarpaulins, artfully designed to evoke the appearance of kites, were illuminated with deep hues of red, blue, and and green, subtly echoing the vibrant color palette of the Polychroma collection, creating an immersive and visually stunning ambiance.
Exploring the Essence of Color in Cinema and Jewelry
The entire affair proved to be a magnificent spectacle, made even more extraordinary by the preceding events. Upon their arrival in Los Angeles, Bulgari's guests were treated to an exclusive and insightful discussion held on the serene lawns of The Beverly Hills Hotel. This engaging conversation featured local journalist Booth Moore and acclaimed costume designer Mark Bridges. Mr. Bridges, who was introduced that evening by the illustrious Laura Dern, is celebrated for his masterful contributions to the fashion narratives in films such as \"Boogie Nights,\" \"Joker,\" \"Phantom Thread,\" and \"The Artist,\" having earned Academy Awards for the latter two. The dialogue centered profoundly on the critical role of color in filmmaking, particularly how the attire worn by actors contributes to the development and articulation of their characters on screen. This discussion served as an evocative prelude, subtly introducing the core essence of the Polychroma collection, which was officially unveiled the following day. The grand reveal took place within the exclusive private estate of designer and prominent Los Angeles social figure, Eva Chow. Inside her captivating home, a harmonious blend of Spanish architectural style and contemporary design, visitors were afforded the rare opportunity to intimately experience the Polychroma pieces, each meticulously arranged within a room beautifully accented by Chow's personal art collection.
A Radiant New Chapter for Bulgari
Bulgari's meticulously orchestrated two-day series of events truly encapsulated a perfect tribute to a brilliant new chapter for the esteemed house. This new era gracefully intertwines unparalleled craftsmanship with a celebration of vibrant color and a touch of enchanting movie magic, all bathed in the glorious Los Angeles sunshine. It marked a seamless fusion of heritage and innovation, showcasing the brand's enduring allure and its forward-looking vision.