At Geneva Watch Week 2026, BREVA GENEVE proudly presented its latest creation, the "Segreto di Lario" Meridian Gold. This exquisite timepiece draws its aesthetic and philosophical inspiration from the navigational tools that once guided intrepid explorers across uncharted territories. With a dial reminiscent of ancient scientific instruments and a meticulously crafted mechanical movement, the watch invites its wearer on a journey of discovery, blending historical charm with contemporary horological excellence. It represents a constant invitation to travel and explore new horizons.
Conceived on the picturesque shores of Lake Como, the "Segreto di Lario" collection is a profound reflection on the instruments of time that were indispensable companions to adventurers. The Meridian Gold variant specifically evokes the golden age of exploration, translating these historical aesthetic principles into a modern design language that speaks to memory, emotion, and sensation. The watch's warm, subtle powder-gold dial, encased in a 41 mm Grade 5 titanium cushion-shaped body, mirrors the aged patina found on the meridian circles of sextants and brass compasses. These tools were crucial for converting light into precise scientific data, enabling explorers to pinpoint their location and chart their course.
BREVA GENEVE's design ethos for this piece is deeply rooted in the heritage of measurement. The dial's textured surface, with its gentle reflections, features a prominent wind rose at 12 o'clock and intersecting retrograde scales, all serving as a visual homage to traditional scientific instrumentation. Julien Haenny, CEO of BREVA GENEVE, explains that each tone within the "Segreto di Lario" collection signifies a unique moment or ambiance. The Meridian Gold, in particular, symbolizes the critical juncture of orientation—the instant one commits to a specific direction. Every design detail in this model purposefully connects with the original purpose of these historical instruments: to guide, to calibrate, and to navigate.
For connoisseurs of classic watchmaking, the Meridian Gold dial's hue may also recall German silver, an alloy historically favored for bridges and mainplates due to its durability and resistance to corrosion. This material is known for developing a deep, golden patina over time, a characteristic highly valued by enthusiasts for its link to traditional fine watchmaking. The "Segreto di Lario" collection’s dials are designed to resemble intricate instrument panels, featuring the brand's distinctive crossed hands that provide a dual retrograde indication of the power reserve through a double time scale.
This unique double power-reserve gauge, a signature of BREVA GENEVE, meticulously displays the available energy, offering two levels of precision. One hand tracks the power reserve over a six-day period, while a second, more detailed hand activates during the final 24 hours, giving a precise reading of the remaining energy. At the heart of the timepiece lies the exclusive C101 calibre, a hand-wound mechanical movement (29 jewels, 3 Hz) developed by master watchmaker Jean-François Mojon on a Chronode base. This sophisticated movement includes retrograde displays for hours, minutes, and seconds, alongside a 7-day retrograde power reserve for clear energy monitoring.
Each BREVA GENEVE timepiece is a product of exceptional craftsmanship, handcrafted by skilled artisans who adhere to the highest standards of Swiss watchmaking tradition. The finishing details, such as Côtes de Genève, circular satin-brushing, and polished chamfers, are executed with precision, appealing to discerning collectors and enthusiasts alike. Julien Haenny emphasizes that BREVA GENEVE transcends mere branding; it is a tribute to the measuring devices that once accompanied great explorers. Their time instruments represent a pursuit of exclusivity and distinction, providing contemporary watch aficionados with unique horological creations imbued with the adventurous spirit of the past.
The new BREVA GENEVE "Segreto di Lario" Meridian Gold is available for pre-order starting March 30, 2026, with an unchanged price of CHF 46,000 (excluding taxes), consistent with earlier models. The initial deliveries of these timepieces are scheduled for autumn 2026. While not a limited edition, the Meridian Gold will be produced in restricted quantities, maintaining the exclusive character inherent to all BREVA GENEVE creations. This approach ensures that each watch remains a rare and coveted item for those who appreciate the fusion of historical inspiration and modern horology.