Bottega Veneta has inaugurated a new store at 58 Gansevoort Street in New York's Meatpacking District, marking a significant expansion for the luxury brand. This 312-square-meter space seamlessly integrates into the area's low-rise architectural style, maintaining an unobstructed connection with the street through its minimalist storefront and expansive glass panels.
The interior layout is conceived as an interconnected series of open areas rather than a singular expansive floor, allowing for clear sightlines from the entrance to the rear of the store. Shelving units and freestanding furnishings delineate distinct zones, offering a sense of depth without resorting to physical barriers. Customer flow is guided laterally and gently, primarily shaped by the thoughtful arrangement of furniture rather than conventional partitions.
The store's aesthetic is defined by a sophisticated blend of materials, creating a serene and cohesive environment. Concrete flooring and walls establish a uniform, matte base that absorbs light, providing a neutral backdrop for the displayed merchandise and fixtures. Above, the dark ceiling recedes, accentuating the horizontal expanse of the retail space. Natural oak shelves, showcasing their inherent grain, line the perimeter, ensuring consistency across various product sections. Verde Saint Denis marble, with its distinctive veining, is strategically incorporated as panels and shelving surfaces, its polished depth offering a subtle contrast to the surrounding concrete without diverting attention from the items it holds.
Complementing the material palette, the store features custom display cabinets and low-profile shelving systems that are meticulously integrated with the architectural lines and structural elements. These broad, low-set furnishings preserve the vertical openness of the space. Central tables are designed as functional surfaces for showcasing accessories, books, and smaller items, rather than serving as imposing focal points. The furniture collection includes pieces by notable designers such as Jorge Zalszupin and Lea Colombo, selected for their utility as seating and resting areas. A glass vase by Orsoni, a Venetian manufacturer established in 1888, quietly contributes to the refined ambiance. A dedicated display cabinet highlights the brand's signature Intrecciato leather weave and established color range, with materials and samples precisely arranged and lit to emphasize their texture and pattern. The lighting throughout the store is discreet and directional, focused on illuminating shelves and tabletops, with integrated fixtures seamlessly flush with joinery elements, minimizing visual distraction and creating a soft, evenly lit atmosphere. Towards the back, an in-house library offers a curated selection of poetry and painting books, positioned for easy browsing, blending seamlessly with the merchandise through shared shelving design and material treatment. This integration ensures the store's design reflects the Meatpacking District's character through its scale and thoughtful restraint, avoiding overt historical references but emphasizing material integrity and continuous surfaces. This new location extends Bottega Veneta's presence downtown, building on its history in New York since 1972, following its founding in Vicenza in 1966.