BEAMS Plus is set to redefine its signature 'ametora' (American traditional) aesthetic with the upcoming Fall/Winter 2025 collection, infusing it with a dynamic and spirited edge. The new collection skillfully marries the brand's heritage of classic designs with a contemporary sensibility, presenting a refreshed vision for the colder months. This release emphasizes both timeless appeal and innovative detailing, setting a new benchmark for seasonal fashion.
The core of this collection lies in its vibrant color applications and reimagined classic pieces. We see a striking use of electric green, vibrant coral, and bold red across various outerwear, including sophisticated satin sports jackets and functional quilted expedition jackets. These vivid hues are complemented by deep aquatic and astral blues, featured in pieces like the nylon P-coat, offering a refreshing visual contrast. The collection also introduces distressed patinas for a worn-in feel, notably seen in vegan leather car coats and cotton paint pants, alongside bold new patterns such as jacquard leopard prints and plaid-over-camo designs on work shirts, adding an unexpected and forward-thinking dimension to the range.
The eagerly awaited BEAMS Plus Fall/Winter 2025 collection will be available starting August 29, 2025. Fashion enthusiasts can find these innovative pieces at official BEAMS retail locations and through the brand's online store. This collection embodies a commitment to evolving classic styles while embracing modern vibrancy, ensuring that each garment not only pays homage to traditional American menswear but also stands out with a fresh, energetic spirit. It's a testament to the brand's continuous pursuit of excellence and creativity, inviting consumers to embrace a style that is both rooted in tradition and boldly contemporary.