Audi's top executive, Gernot Dllner, emphatically stated that electric vehicles represent a superior technological advancement, going beyond mere environmental advantages. This declaration underscores Audi's dedication to an electric future, even as the company navigates the complexities of market demand and regulatory frameworks. The strategic integration of Rivian's software platform for upcoming EV models highlights Audi's pursuit of enhanced technological capabilities and an elevated driver experience.
Audi's Electric Vision: Leadership Perspectives and Future Directions
On September 17, 2025, Audi's CEO, Gernot Dllner, articulated a strong vision for electric vehicles in a recent interview. He asserted that electric cars inherently offer superior performance, efficiency, and refinement compared to traditional combustion engine vehicles, portraying them as the leading technology. Dllner's stance positions Audi in alignment with stringent environmental regulations, particularly Europe's 2035 combustion ban, which he believes should not be diluted. However, recognizing current market dynamics, Audi is adopting a pragmatic strategy, evidenced by the continuation of the V8 engine in the RS6 Avant, a decision influenced by the slower-than-anticipated adoption of some EV models.
Currently, Audi boasts several electric vehicles in its lineup, including the impressive 2025 A6 and S6 e-tron. These models have garnered praise for their extended range, rapid charging capabilities, and sophisticated design, although some industry observers have raised questions regarding their driver engagement. Looking ahead, Audi is poised to introduce new EV models from 2028, leveraging Rivian's advanced software platform. This collaboration marks a significant step, making Audi the inaugural Volkswagen Group brand to integrate external software for core vehicle functionalities. The partnership aims to revolutionize the infotainment system, facilitate seamless over-the-air updates, and enhance autonomous driving features, further solidifying Dllner's argument that EVs offer technological advancements unparalleled by conventional vehicles.
Audi's commitment to electric mobility, championed by CEO Gernot Dllner, signals a pivotal shift in the automotive industry. By prioritizing technological innovation and environmental responsibility, Audi is not merely responding to regulatory pressures but actively shaping the future of driving. The integration of cutting-edge software from Rivian illustrates a forward-thinking approach that promises a more connected, efficient, and enjoyable driving experience. This strategy, balancing policy adherence with market responsiveness, positions Audi as a key player in the ongoing evolution of automotive technology, challenging competitors to match its vision for a fully electric future.