Asset Entities Inc. has successfully completed its merger with Vivek Ramaswamy's Strive, establishing a groundbreaking publicly traded asset management company focused on holding Bitcoin. This strategic move is set to significantly bolster Strive's Bitcoin reserves through a substantial capital raise, aiming for $1.5 billion. The new entity will continue to operate on Nasdaq under its existing ticker, ASST, with new leadership at the helm, signaling a pivotal shift towards integrating digital assets into corporate treasury strategies.
Details of the Strategic Merger and Future Plans
On Wednesday, September 10, 2025, Asset Entities Inc. announced the official approval of its merger with Strive, a company spearheaded by Vivek Ramaswamy. This landmark decision ushers in Strive, Inc. as the first asset management firm to be publicly traded with a primary structure as a Bitcoin treasury company. The newly formed enterprise plans to secure $750 million through a private placement financing (PIPE) upon the merger's completion. An additional $750 million could be made available through warrant exercises, bringing the total potential funding to an impressive $1.5 billion. This substantial sum is designated for direct Bitcoin acquisitions, intending to position Strive among the largest corporate holders of the digital currency. The company will retain its Nasdaq listing under the ticker symbol ASST. Matt Cole has been appointed as the new Chief Executive Officer and Chairman of the Board, while Arshia Sarkhani, the former President and CEO of Asset Entities, will transition to the role of Chief Marketing Officer and join the board. This merger reflects a growing trend among corporate treasuries to incorporate Bitcoin as a reserve asset. Current market leaders in this space include Strategy Inc. (MSTR) with 638,460 BTC, valued at over $70 billion, followed by MARA Holdings (MARA) with 52,477 BTC, XXI (CEP) holding 43,514 BTC, Bitcoin Standard Treasury Company (BSTR) with 30,021 BTC, and Bullish (BLSH) possessing 24,000 BTC. Strive’s ambitious $1.5 billion allocation, once executed and depending on prevailing market prices, is poised to place it squarely within the top tier of publicly traded Bitcoin treasuries shortly after its launch. Matt Cole expressed his enthusiasm, stating that the shareholder approval signifies a crucial juncture in their mission to build a leading Bitcoin Treasury Company.
This development highlights the increasing institutional acceptance of Bitcoin as a legitimate and valuable asset. The formation of a publicly traded Bitcoin treasury company not only offers a new avenue for investors seeking exposure to cryptocurrency through traditional markets but also sets a precedent for future corporate strategies. It underscores a growing confidence in Bitcoin's long-term value and its potential to diversify and strengthen corporate balance sheets. This move could inspire other companies to explore similar models, further integrating digital currencies into the global financial landscape and accelerating the mainstream adoption of blockchain technology.