The latest collection from ASICS Novalis, guided by Kiko Kostadinov, has arrived, bringing a fresh perspective for Fall/Winter 2025. This third season introduces innovative footwear and apparel that seamlessly blend performance-oriented design with distinctive stylistic flair, characterized by vibrant patterns and meticulous detailing.
ASICS Novalis Season 3: A Fusion of Innovation and Artistry
The highly anticipated third season of ASICS Novalis, spearheaded by designer Kiko Kostadinov, has officially launched, presenting an array of striking new designs for Fall/Winter 2025. This collection showcases an innovative interpretation of athletic and casual wear, highlighted by the debut of new GEL-STYRAX mule colorways, alongside a sophisticated range of knitwear and retro-inspired clothing. Each piece reflects the brand's dedication to functionality, exceptional comfort, and Kostadinov's signature avant-garde aesthetic.
A standout feature of this release is the introduction of the GEL-STYRAX mules in two fresh color palettes, distinguished by an intricate geometric diamond pattern. These unique mule-style sneakers draw inspiration from ASICS' classic TRANSCEND series, originally crafted for outdoor training, and now feature eye-catching graphics from vintage ASICS shirts across their entire upper. Elongated Tiger Stripes subtly guide the eye forward, while precisely cut-out panels reveal a checkered lattice beneath, adding depth and texture. Beneath the surface, FF BLAST\u2122 PLUS cushioning combined with a TRUSSTIC\u2122 heel unit ensures both plush comfort and robust stability. These new GEL-STYRAX models are currently available through Kiko Kostadinov's official website and flagship stores, with a broader release scheduled for September 25, priced at $250 USD, via the main Asics online store.
Complementing the footwear, the collection also introduces an exquisite line of knitwear accessories. Fingerless gloves and knitted beanies mirror the diamond patterns seen on the GEL-STYRAX, rendered in a rich autumnal spectrum of orange, brown, gray, green, and blue. The apparel segment features sweatshirts adorned with prominent stitching, precise piping, and intarsia collars, evoking a nostalgic 1990s vibe with their cool-toned hues and retro design sensibilities.
The accompanying campaign, expertly captured by photographer Jason Evans, offers an intimate glimpse into the creative processes of various artisans, makers, and artists. Set in their studios across London and England's southeast, the campaign spotlights individuals such as ceramicist Vivien Lee, artist Xavier Leopold, accessories designer Raiheth Rawla, puppet maker Ash Appadu, and stained glass artist Claire Orme. These portraits beautifully underscore the dedication and craftsmanship inherent in their respective fields, reflecting the hands-on approach that defines Kostadinov's own creative ethos.
The initial release of ASICS Novalis Season 3 is now accessible via the Kiko Kostadinov official web store and at their exclusive flagship retail locations in Los Angeles and Tokyo.
This collection from ASICS Novalis, under Kiko Kostadinov's visionary guidance, exemplifies how sportswear can transcend its functional origins to become a canvas for artistic expression. The thoughtful integration of utility, comfort, and unique aesthetic details not only pushes the boundaries of contemporary fashion but also celebrates the inherent artistry in the creative process. It serves as a reminder that true innovation lies in merging practicality with imaginative design, creating pieces that are both wearable and visually compelling. This fusion inspires a new appreciation for craftsmanship and purposeful design in everyday attire.