In a significant move expanding its automotive presence, Amazon has announced a collaboration with Ford, allowing Ford dealerships to list their certified pre-owned (CPO) vehicles directly on the e-commerce platform. This development mirrors a similar initiative launched by Hyundai two years prior, marking a growing trend of automakers leveraging major online retailers to reach a broader customer base for their used car inventory.
Under this new arrangement, Ford dealerships in key metropolitan areas, including Los Angeles, Seattle, and Dallas, are among the first to participate. The program maintains dealer autonomy over vehicle pricing and servicing, while providing customers with an integrated online shopping experience. Prospective buyers can explore available CPO vehicles, manage financing options, and complete purchases entirely through Amazon’s platform. Once a purchase is finalized, customers can then arrange to pick up their new-to-them vehicle directly from the participating dealership.
The listings on Amazon provide comprehensive details for each vehicle, ensuring transparency for buyers. This includes a clear breakdown of pricing, a detailed history of the vehicle's past ownership and maintenance, full specifications, and comprehensive condition reports. A crucial aspect of Ford's CPO program is its multi-tiered certification system: Gold, EV, and Blue. Each level denotes specific age, mileage, inspection, and warranty criteria, designed to assure quality and reliability.
For instance, Gold certified vehicles must be no older than six years with less than 80,000 miles on the odometer. These vehicles undergo a rigorous 172-point inspection and come with a 12-month or 12,000-mile Ford Blue Advantage limited warranty. The EV certification, specifically for electric vehicles, requires a 127-point inspection and adheres to the same age, mileage, and warranty standards as the Gold tier. The Blue certification is more inclusive, covering Ford vehicles and other makes up to ten years old with less than 150,000 miles. These cars receive a 139-point inspection and are backed by a 90-day or 4,000-mile limited warranty, covering essential components such as the engine, transmission, battery, and electrical system. Additionally, all CPO vehicles purchased through this program include roadside assistance and a 14-day, 1,000-mile money-back guarantee, providing added peace of mind for buyers.
The introduction of certified pre-owned Ford vehicles on Amazon represents a significant step towards modernizing the used car buying experience. This partnership offers consumers increased convenience, transparency, and a wider selection of inspected and warrantied vehicles. The initial launch in major US cities is expected to be followed by expansion into additional markets, further integrating the online retail giant with the automotive sales landscape. Dealerships participating in this program also have the flexibility to offer supplementary services, such as extended service plans, directly to their customers.