Alfred's Apartment is unveiling its Spring 2025 collection with an editorial titled \"Garage Days,\" a captivating blend of nostalgia and contemporary fashion. This collection reinterprets Australian surf culture through a modern streetwear lens, celebrating both heritage and innovation.
The visual narrative of \"Garage Days\" unfolds within the authentic setting of a Gold Coast surf veteran's garage. This unique backdrop, filled with surfboards dating from the 1970s to the 1990s shaped by legendary figures, alongside a vintage 1986 Subaru Brumby, evokes a sense of enduring history and coastal freedom. Against these cultural artifacts, Alfred's Apartment presents its newest range of tees, headwear, and legwear. The collection is a testament to the brand's journey from a menswear boutique established in 2012 in Mermaid Beach to a vibrant community hub, which now includes a flagship store, cafe, and a golf line. Through \"Garage Days,\" the brand reaffirms its core values: a deep connection to surf heritage, compelling storytelling, and an unmistakable Australian character.
The \"Garage Days\" collection is now available for purchase through Alfred's Apartment's online store and at its Mermaid Beach flagship location, inviting enthusiasts to experience this fusion of past and present.