For this spring's collection, designer Alejandra Alonso Rojas has wholeheartedly embraced sustainable design principles, launching her first entirely eco-conscious line. She demonstrates that environmental responsibility can coexist with high fashion and exquisite detailing. The collection is a testament to her dedication to using responsibly sourced fabrics and production methods, ensuring a minimal ecological footprint while maximizing aesthetic appeal. This new direction is poised to become a permanent fixture in her brand's philosophy.
A Journey of Inspiration: From Pompeii's Past to Spanish Grandeur
Alejandra Alonso Rojas's latest creations are deeply rooted in a sense of exploration and cultural appreciation. Her journey to the ancient city of Pompeii in Italy served as a primary muse, where the raw, faded beauty of the archaeological sites profoundly influenced her. The vivid colors and motifs discovered on ancient frescoes are subtly woven into her fabric choices and designs. Materials like regenerative cottons and flax linens, chosen for their sustainable attributes and textured finishes, evoke the aged walls of Pompeii. A notable piece, a pink dress with a fitted bodice and pleated skirt, features frayed edges, symbolizing the harmonious blend of raw and refined elements. Furthermore, Rojas paid tribute to her Spanish heritage, drawing inspiration from the historical archives of the Casa de Alba. This influence manifests in regal torero jackets, ethereal lace gowns crafted from recycled materials, and voluminous skirts with recycled tulle underlays. These bold, luxurious designs signify her belief that sustainability represents the pinnacle of couture.
This collection transcends mere technical sustainability; it embodies a profound human connection. Rojas incorporated intricate lace appliqués created by skilled artisans in Camariñas, Spain, emphasizing her commitment to supporting local communities alongside environmental protection. The use of FSC-certified materials further underscores her dedication to preserving biodiversity and respecting indigenous populations. While the thoughtful choices in material and craftsmanship might not be immediately apparent, Rojas plans to enhance transparency for consumers. Each piece in the collection will feature a QR code, providing detailed information about its origins and sustainable attributes, reinforcing her commitment to openness and ethical practices in the fashion industry.