Advisry, under the creative direction of Keith Herron, has consistently carved out a distinct niche in contemporary menswear, known for its artistic and narrative-driven approach. The brand's latest offering, the Fall/Winter 2025 collection, titled \"4 Moral Tales,\" continues this tradition, delivering a profound exploration of human nature through its sartorial expressions. This collection, showcased during New York Fashion Week, represents one of Herron's most incisive storytelling endeavors to date, blending streetwear aesthetics with high-fashion sensibilities.
The conceptual foundation for the \"4 Moral Tales\" collection draws inspiration from Éric Rohmer's acclaimed film anthology of the same name. Herron articulated his connection to these films, sharing after the presentation how Rohmer's work, which meticulously examines the nuances of everyday human existence to extract moral characters and inherent complexities, deeply resonated with him. This personal connection drove his ambition to translate these intricate themes into the language of fashion.
The presentation itself was held within the sophisticated confines of a Chelsea gallery, a setting that enhanced the collection's artistic depth. The show was meticulously structured into four distinct segments, each mirroring one of Rohmer's film titles: \"Restraint,\" \"Temptation,\" \"Obsession,\" and \"Detachment.\" This segmented approach allowed for a deliberate unfolding of the narrative, with each part contributing to the overarching theme of moral introspection. A signature element of Herron's live presentations, live music, was provided by the jazz duo Cisco Swank, who performed four unique sets, one for each thematic division of the show, enriching the atmospheric experience.
Central to the collection's ethos are the words quoted in the show notes: \"Every ordinary gesture hides a decision that could change everything. Truth often reveals itself in what goes unsaid.\" This guiding principle highlights the collection's focus on the \"quiet complexities of moral character\" – the subtle gestures, fleeting glances, and internal contradictions that shape human experience. The designs themselves served as a canvas for these ideas.
Models emerged onto the runway from behind four curtains, each dyed a different hue: red, blue, green, and brown, subtly signaling the transition between the collection's thematic chapters. Recurring motifs within both the menswear and womenswear ranges include what Herron terms \"Altered Americana,\" symbolizing a reflection on the fragmented state of society. Additionally, checkerboard patterns, the classic Shepard's Check, and the pervasive motif of gloves were prominent, adding layers of texture and symbolic meaning to the garments.
This collection stands as a testament to Advisry's evolving vision, offering a compelling dialogue between fashion and the profound intricacies of the human condition. It invites observers to delve into the subtle narratives woven into each piece, contemplating the moral tales that underpin our daily lives. As New York Fashion Week continues, Advisry's latest presentation firmly positions the brand as a thoughtful commentator on contemporary culture through its innovative design.