Discover the Evolving Aesthetic: 6397 Pre-Fall 2026
From Core Pieces to Elevated Fashion: The Brand's Evolution
Since its inception, 6397 has been recognized for its dedication to producing fundamental wardrobe items, particularly well-crafted jeans and casual tops. However, the label has undergone a transformation, now incorporating a wider array of sophisticated and on-trend pieces. As designer Lizzie Owens notes, the brand has cultivated a collection that discerning fashion insiders will appreciate for its thoughtful curation and stylistic depth.
Innovative Outerwear Takes Center Stage
Outerwear consistently ranks among 6397's most sought-after categories. For the upcoming season, creative inspiration for a canvas jacket was drawn from an unexpected source: a firefighter's uniform, rendered in a muted, earthy yellow hue. Complementing this utilitarian piece, a tailored, long coat, reminiscent of traditional menswear but reinterpreted with a body-skimming cut, offers a more polished yet equally distinctive option.
Artistic Exploration Through Screen Printing and Textiles
Graphic t-shirts have always been a staple in 6397's collections. This season, Owens pushed the boundaries of this technique by applying screen printing to luxurious new materials, such as silk. The result is exemplified by a striking blue and yellow silk dress, which, post-printing, acquires a unique textured finish akin to seersucker. Additionally, the collection features skirts crafted from repurposed fabrics, assembled into intricate patchwork designs, showcasing a commitment to resourceful and artistic construction.
A Metaphorical Vision: The Unified Model Identity
A distinctive feature of this season's visual presentation is the decision to employ a single model, styled with various wigs, throughout the lookbook. Owens clarifies that while previous campaigns often presented a diverse ensemble of characters, this approach serves as a symbolic representation. It reflects the brand's ongoing endeavor to uncover and highlight the nuanced characteristics that emerge and define its identity with the right presentation.