Lexus is strategically enhancing the appeal of its highly sought-after RX crossover for the 2026 model year, particularly focusing on its plug-in hybrid variant. By introducing a new, more accessible trim level, the automaker aims to broaden its market reach and solidify the RX's leading position in the luxury SUV segment. This development not only offers consumers a more budget-friendly entry point into electrified luxury but also sharpens the competitive edge against established European rivals.
Lexus Reinvents RX Plug-In Hybrid Offering with Accessible Premium Trim
In a significant development for the automotive market, Lexus has introduced a new, more affordable trim for its popular RX 450h+ plug-in hybrid, the Premium variant, for the 2026 model year. Priced at a competitive $66,680, this new offering represents a substantial decrease of nearly $6,000 compared to the previous 2025 Luxury model, which began at $72,610. The 2026 Luxury trim, while still available, sees a slight increase to $73,310.
This strategic pricing adjustment, announced on August 25, 2025, from an unspecified Lexus headquarters, positions the RX 450h+ as a compelling option in the luxury plug-in hybrid crossover segment. The RX, having sold an impressive 52,888 units in the first half of the year, remains Lexus's best-selling model in the United States, celebrated for its opulent comfort, robust reliability, and diverse powertrain choices. The addition of the more economical Premium trim is poised to further accelerate the already surging sales of the plug-in hybrid, which saw a remarkable 93.3% increase in the first half of 2025, selling 3,449 units compared to 1,784 in the previous year.
Under the hood, the RX 450h+ combines a 2.5-liter naturally aspirated four-cylinder engine with an electric motor, generating a combined output of 304 horsepower. While not the fastest in the RX lineup, it achieves a respectable 0-60 mph acceleration in 6.2 seconds and boasts an impressive 85 MPGe combined fuel efficiency. Moreover, it offers an all-electric driving range of up to 38 miles, catering to eco-conscious consumers seeking sustainable mobility solutions.
The newly introduced Premium trim is far from basic, offering a suite of upscale features including heated and ventilated front seats, premium NuLuxe upholstery, a large 14-inch infotainment touchscreen, a heated steering wheel, a high-fidelity 12-speaker sound system, and stylish 21-inch wheels. Those opting for the top-tier Luxury model will enjoy additional amenities such as heated second-row seats, semi-aniline leather, power-adjustable rear seating, and a panoramic glass roof.
Beyond the plug-in hybrid, Lexus has also rolled out minor enhancements across the entire RX lineup for 2026. Wireless phone charging is now a standard feature on all models, and a new Appearance Package has been introduced for F Sport Handling and F Sport Performance variants. This package, an evolution of the 2025 Black Line Special Edition, includes distinctive black exterior elements, 21-inch black wheels, and is available in a palette of five sophisticated colors: Ultra White, Cloudburst Gray, Iridium, Incognito, and Caviar. The package is rounded off with vibrant orange brake calipers and a sleek black interior highlighted by gray accent stitching. Additionally, all plug-in hybrid models now come equipped with a versatile dual-voltage charging cable, compatible with both 120V and 240V outlets, along with a Type 1 socket for convenient home or public charging. The 2026 Lexus RX lineup starts at $51,175 for the RX 350 Standard FWD, with the RX 350h hybrid beginning at $53,475, and the potent RX 500h hybrid at $66,850.
This strategic move by Lexus demonstrates a clear understanding of the evolving automotive landscape, where efficiency and value are increasingly paramount. By democratizing access to its plug-in hybrid technology, Lexus is not only strengthening its market position but also setting a new benchmark for luxury and practicality. This forward-thinking approach, coupled with its renowned reliability, ensures that the RX will continue to be a dominant force in the luxury crossover segment for years to come.